In a media landscape shaped by short attention spans, platform fragmentation and rising performance pressure, marketers are constantly asking the same question: what still works at scale? In Malaysia, the answer remains remarkably consistent — local drama. Despite shifts in consumption behaviour, drama continues to command attention, spark conversation and
By Sandeep Joseph #1 Outdoor works better when it isn’t animated, unless you’re at a traffic junction Digital out-of-home (DOOH) advertising in Malaysia is experiencing notable growth as brands increasingly embrace dynamic outdoor formats that combine the reach of traditional out-of-home with the flexibility of digital media. The Malaysian OOH
Malaysian Brands are not ready… Brand building in Malaysia has always been a trust business. You earn it slowly through consistent service, familiar codes, and years of showing up. Now AI has introduced a shortcut for the enemy. It cannot steal your brand. It can steal belief in it. Malaysian
Havas Malaysia has promoted business director Bowie Tiong to the role of general manager, effective January 2026. She succeeds Liew Wai Sim, who has held the position since March 2024. Tiong joined Havas Malaysia in 2023 and has spent the past two years as business director. She brings more than
M+C Saatchi Malaysia has appointed Darren Lee as its new chief creative officer, marking the return of a familiar leader as the agency doubles down on creativity as a core driver of business growth. Lee officially began his role on 2 January. Lee brings more than two decades of experience
Malaysia is edging closer to a regulatory line many markets have debated but hesitated to draw. By mid-2026, the government wants all major social media platforms to cooperate in restricting access for users under the age of 16. The signal from Communications Minister Fahmi Fadzil is unambiguous: this is no
There is a hard truth every good marketer learns early—usually after a bruising pitch loss or a failed campaign: You don’t get to decide what your brand means. The market does. Which is why the recent saga involving firebrand UMNO Youth Chief Dr Muhamad Akmal Saleh is not really a political
Grab has entered into a strategic partnership with global smart mobility group GAC to deploy an initial 20,000 electric vehicles across its regional ride-hailing fleets, in a move aimed at accelerating EV adoption while upgrading the in-car experience for driver-partners. The collaboration will see three GAC models — the AION
Japanese-origin assisted-stretching brand Dr.stretch Malaysia has appointed national fencer Saif Nordin as its newest brand athlete, signalling a strategic push to position professional-grade mobility and recovery as a mainstream wellness solution rather than a niche sports service. The partnership links Dr.stretch with one of Malaysia’s rising athletes in fencing, a
Resorts World Genting has introduced “CNY in the Sky”, a Chinese New Year 2026 campaign that reframes festive traditions through immersive storytelling and high-altitude experiences. At its core, the campaign centres on a new brand film crafted to bridge time-honoured Lunar New Year themes of reunion and renewal with Resorts
