With over 20 years of experience shaping corporate narratives, Amelia Lim has joined OSK Group (OSK) as the Head of Group Corporate Communications. Her appointment brings a seasoned perspective to the Group’s management team, focusing on the strategic alignment of the OSK brand during a period of sustained growth. Amelia
For decades, marketers have lived comfortably with a quiet understanding: advertising images are aspirational, not literal. Burgers are taller, fries glossier, drinks colder. Consumers know the game. Brands play it. Nobody sues. Until now. The class action lawsuit facing Burger King over the visual presentation of its flagship Whopper is
When brands talk about “owning culture” during Chinese New Year, many still default to nostalgia, family tropes and familiar jingles. This year, The Coca-Cola Company is testing a different playbook in Singapore and Malaysia — one that treats CNY less as a seasonal obligation and more as a participatory cultural
In a Chinese New Year landscape crowded with reunion dinners, familiar tropes and predictable tear-jerkers, Spritzer has chosen a more ambitious route for 2026. Its latest festive campaign, Unstoppable Love (马不停情), stretches across centuries, cultures, and lifetimes—yet remains anchored in a very contemporary Malaysian truth: love, like water, endures best
The launch of a formal complaints mechanism by the Malaysian Media Council also known as Majlis Media Malaysia (MMM) may sound, at first glance, like an internal industry housekeeping exercise. It signals something far more consequential for brands, agencies and communicators navigating today’s hyper-sensitive media environment. At a time when
Malaysia is preparing to recalibrate the rules of engagement for foreign food and beverage chains, as policymakers move to address growing concern that the rapid expansion of global players could crowd out local small and medium-sized enterprises (SMEs). Speaking in the Dewan Rakyat today, Deputy Domestic Trade and Cost of
Hakuhodo Inc. and Hakuhodo DY ONE Inc. have announced the rollout of the H+ framework in Malaysia, strengthening collaboration between Hakuhodo Malaysia and Kingdom Digital. The move brings both agencies into a more unified ecosystem aimed at accelerating digital transformation and performance-led marketing for brands in the market. Launched globally
For 18 years, Rudy Khaw sat at the nerve centre of one of Southeast Asia’s most audacious brands. As CEO of AirAsia Brand Co., he helped shape not just campaigns, but a cultural ecosystem – one that blurred aviation with pop culture, commerce with entertainment, and branding with belief. Which
Pos Malaysia Berhad, the national postal and parcel service provider, is charging into a new era of smart logistics with Malaysia’s first-ever autonomous vehicle (AV). This initiative, part of Pos Malaysia’s transformation and digital innovation and automation journey, accelerates its evolution into a digitally enabled, sustainability-driven logistics leader. The exciting
Describing Meta’s ad library as “a window into criminality,” the UK Gambling Commission effectively accused one of the world’s most sophisticated advertising companies of choosing not to look too closely at what it already sees. For marketers, this is not just another regulatory skirmish. It is a case study in
