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ICYMI: Advertising Is a Weak Force

Gravity is everywhere. Consequently, we think of gravity as a powerful force that keeps us glued to the ground. Actually, science tells us that gravity is a very weak force. In fact, it is the weakest known force in the universe. To prove this to yourself, go to a children’s

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KK Supermart Eyes IPO, Signals Brand Confidence

When KK Supermart & Superstore Sdn Bhd signals an IPO, the headline may read like a finance story. But beneath the numbers, this is a marketing narrative about scale, trust, and the quiet power of ubiquity. According to The Edge, the homegrown 24-hour convenience retailer is reportedly eyeing a second-half

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Australia Needs a Hand. Literally.

There are many ways to measure a nation’s decline. GDP. Productivity. Birth rates. Or, if you’re Virtus Health and its agency Cocogun, the w@#kforce. Yes, that w@#kforce. At a time when most brand purpose campaigns are busy whispering earnestly about “important conversations”, Virtus has opted for a bullhorn pointed squarely

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Fearless, not Reckless…

We are at a strange moment for marketers. The dashboards look calmer than the real world. The headlines feel louder than the budgets. The tools are getting smarter, but attention is getting poorer. And somewhere in the middle sits the modern CMO, expected to be part growth engineer, part culture

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The Independent Advantage: The Reinvention of Invictus Blue

For years, independence was seen as a constraint. Invictus Blue’s transformation suggests it may now be the advantage that matters most. The communications industry is shifting. Platforms dominate, consumer behaviour is fragmenting, and consolidation has reshaped agency economics. Against this backdrop, Invictus Blue completed a full restructuring in 2025, marking

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Apple’s CNY Film Finds Meaning in a Chance Encounter

Every Chinese New Year, Apple releases a film that quietly recalibrates what festive brand storytelling can be. Not louder. Not grander. Just more human. This year’s Glad I Met You is no exception and perhaps one of its most emotionally assured works yet. Directed by Bai Xue and created with

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McDonald’s Marks 35 Years with ‘Sepenuhnya Indonesia’ Tribute Film

To celebrate its 35th anniversary, McDonald’s Indonesia has released The Boat, a campaign film that resists the usual anniversary playbook. There are no milestones, no chest-beating brand claims, and no retrospective reel of achievements. Instead, the film opens at dawn on a jetty — quiet, human, and unmistakably Indonesian. Created

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