By The Malketeer When the world’s biggest advertising network hires the world’s most famous consulting firm to help “reset” its strategy, two things are clear. First, trouble has moved from the footnotes to the front page. Second, change will not be gentle. WPP’s decision to bring McKinsey back into the
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD has leapt to #1 in Asia Pacific and continues to dominate in Southeast Asia. With top-three rankings in nine of 11 Asia Pacific markets and quali shares
IPG Mediabrands maintains its position as the leading media network in Malaysia on RECMA’s latest qualitative evaluation. This marks the network’s dominance on the rankings for a 10-year period. IPG Mediabrands as an agency group leads the evaluation with a total of 42 points, 6 points ahead of the closest
What does it really take to win? We ask Stanley Clement, CEO of MBCS & Ensemble Malaysia, whose team just pulled off a rare triple crown this year – The APPIES, YouTube Works and Effie Agency of the Year. But behind all the applause lies something less glamorous… discomfort. The
TBWA\Malaysia has been appointed as the lead creative agency for Wipro Unza, the leading personal care FMCG company in Malaysia, following a highly competitive pitch held in August 2025. The two-year partnership covers the Fragrance and Kids categories, marking TBWA’s first collaboration with Wipro Unza Malaysia. The agency will oversee
Mantayay Global Holdings Pte Ltd, a creator‑economy and digital media company, announced on Monday a $5 million investment led by Kairous Capital via its Kairous Asia Venture Fund II (SEA). This represents Mantayay’s first institutional funding round, and the capital will accelerate the company’s regional expansion, strengthen Mantayay’s regional creator network, advance AI-enabled
Trapper Group has once again proven that a homegrown Malaysian agency can stand shoulder to shoulder with the world’s best. In the latest RECMA October 2025 Report, Trapper Group proudly secures a position among the Top 5 Media Agencies in Malaysia, maintaining its distinction as the only independent Malaysian agency
Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, South East Asia’s preeminent influencer agency. HEPMIL serves over 450 brands through its relationships with over 3,000 high-value creators, with a total creator reach of over 1 billion in six Southeast Asian markets. Founded in 2015 in Singapore, the
WPP has unveiled WPP Open Pro, a new edition of its AI marketing platform designed to empower brands of all sizes to plan, create and publish campaigns independently. The launch marks a significant step in expanding WPP’s AI-driven capabilities and democratising access to its marketing technology across the global advertising
Astro has concluded an extensive review to appoint its new creative and media agency-on-record (AOR) to support the Group’s marketing efforts. The initiative aims to streamline collaboration and strengthen marketing capabilities in line with the company’s long-term objectives. The process was designed to explore and identify fresh ideas and innovative
