What does it take to be both the voice of 10 million girls around the world and a young creative finding her way in the advertising industry? For Amirah Arshad, the answer lies in balancing passion with perseverance.
In the latest episode of The NexGen Show, Amirah shares her extraordinary journey. One that spans more than a decade with the Malaysian Girl Guides Association, where she rose to become a global advocacy champion representing girls at the United Nations, to her current role as a copywriter navigating pitches and rejections in agency life.
“Because I’ve been a girl guide for so many years, people are always expecting me to be more,” she shares. “But copywriting is something I just started and it’s still a learning phase for me.”
Her story bridges two worlds that may seem far apart but are deeply connected: grassroots activism and brand storytelling. Whether it was helping refugee women access aid during the pandemic, or helping brands uncover solutions that go beyond campaigns to address real business problems, Amirah’s perspective underscores how creativity can be a force for impact.
“Being a girl guide and doing all this work outside, I can see the brief beyond just the creative,” she explains. “I try to see things from an activist kind of lens, like what do people need, who am I talking to, and how do they actually feel.”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a weekly podcast spotlighting rising stars in marketing, media, and communications.
New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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