The Malaysian CMO Awards 2026, organised by Marketing Magazine Asia, brought together some of the country’s most influential marketing leaders to celebrate bold leadership, brand innovation, and business growth through marketing excellence.
Held as one of the most anticipated events in Malaysia’s marketing calendar, this year’s awards recognised chief marketing officers, marketing directors, vice presidents, and brand leaders who have demonstrated exceptional strategic vision, creativity, and measurable business impact across industries ranging from FMCG and banking to telecommunications, media, retail, and food & beverage.
What stood out this year was the diversity of talent recognised. Winners were celebrated not just for strong campaigns, but for their ability to navigate changing consumer behaviours, digital disruption, AI transformation, and increasingly competitive market conditions.
From building iconic festive campaigns and digital ecosystems to transforming customer engagement strategies, these leaders represent the new generation of marketing excellence in Malaysia.
| Winner | Company | Award |
|---|---|---|
| Vynce Lim | Serba Wangi | CMO of the Year – Best in FMCG |
| Teoh Wei Ling | A. Clouet (Malaysia) Sdn. Bhd. | CMO of the Year – Best in FMCG |
| Jayson Ong | Sharp Electronics Malaysia | CMO of the Year – Best in Consumer Electronics |
| Benjamin Woo | Astro | CMO of the Year – Best in Media & Marketing |
| Wendy Tan | RHB Bank | CMO of the Year – Best in Financial Services |
| Alex Goh | Mr DIY | CMO of the Year – Best in Non-Food FMCG |
| Amy Gan | Etika Group of Companies | CMO of the Year – Best in Beverage Marketing |
| Irene Cheah | Ryt Bank | CMO of the Year – Best in Financial Services |
| Wan Ping Chang | Ace Canning Corporation | CMO of the Year – Best in FMCG |
| Nizam Sani | Bank Rakyat | CMO of the Year – Best in Financial Services |
| Toni Darusman | CIMB | CMO of the Year – Best in Financial Services |
| Leong Wai Yin | F&N Beverages Marketing | CMO of the Year – Best in Beverage Marketing |
| Angeline Tung | Prudential Assurance Malaysia | CMO of the Year – Best in Financial Services |
| Bernard Lee | U Mobile | CMO of the Year – Best in Telco Marketing |
| Chin Mei Lee | McDonald’s Malaysia | CMO of the Year – Best in F&B |
| Andrew Pinto | Unifi Brand & Marketing | CMO of the Year – Best of the Best |
| Diana Boo | Boost | CMO of the Year – Best of the Best |
| Shayne Koh | Alliance Bank Malaysia | CMO of the Year – Best of the Best |
| Saki Goh | Wipro Unza Malaysia | CMO of the Year – Best of the Best |
The 2026 winners reflect how the role of the CMO has evolved far beyond communications and advertising. Today’s marketing leaders are growth drivers, digital transformers, storytellers, and customer architects.
Whether it is Alex Goh’s high-frequency retail campaigns at Mr DIY, Amy Gan’s beverage brand leadership at Etika, or Wendy Tan’s banking transformation initiatives at RHB Bank, each winner has demonstrated the ability to connect creativity with commercial performance.
The recognition of leaders from both legacy institutions and digital-first brands also signals a broader industry shift: marketing success is no longer defined by budget size alone, but by agility, relevance, data-driven decision-making, and cultural resonance.
As businesses continue navigating AI disruption, economic uncertainty, and rapidly evolving consumer expectations, the Malaysian CMO Awards serves as a reminder that great marketing leadership remains deeply human — built on insight, courage, adaptability, and vision.
The Malaysian CMO Awards 2026 has once again reinforced Malaysia’s position as a hub for world-class marketing talent, spotlighting leaders who are shaping the future of brands across the region.
Check out the event images: https://mccainpictures2025.passgallery.com/-cmo2025/gallery
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