GrowthOps Launches ‘Made for More’ to Mark Shell Malaysia’s 135 Years of Progress

GrowthOps launches “Mencetus Potensi Sejati”, or “Made for More”, campaign to mark Shell’s 135-year legacy in Malaysia

Shell Malaysia continues its partnership with GrowthOps Asia with the launch of the “Mencetus Potensi Sejati”, or “Made for More” campaign to commemorate Shell’s 135 years in Malaysia.

“For us, this wasn’t about nostalgia. It was about capturing the spirit of forward movement. ‘Made for More’ celebrates the small, determined steps Malaysians take every day, positioning Shell as the constant partner that helps turn those steps into something greater,” said Chris Greenough, General Manager and Regional Head of Creative Services at GrowthOps, describing the campaign.

Shell recently debuted its year-long ‘Made for More’ integrated campaign at its annual Mobility Retail Conference with a feature film premiere. This multi-faceted initiative features a variety of activation tactics, most notably a nationwide contest offering RM1.35 million in prizes.

Central to the anniversary celebration is the ‘Shell Select Ganjaran water2go Berjuta’ contest. Currently running from 16 March to 10 May 2026, each water2go purchase invites customers to ‘open and win’ prizes ranging from weekly rewards to a RM135,000 grand prize (with consolation prizes up to RM13,500). This initiative is Shell’s way of rewarding Malaysians and injecting a sense of joy into their daily commutes.

To further the anniversary festivities, Shell Select is refreshing its range of snacks and daily essentials and collaborating with M-pop band ALPHA to connect with a younger generation of shoppers.

Seow Lee Ming, General Manager, Shell Mobility and Convenience Malaysia, shared, “This anniversary is not just about how far we have come, but about reinforcing our commitment to keep moving forward with our customers and communities. ‘Made for More’ reflects how we continue delivering practical value, convenience, and experiences that help Malaysians get more out of every journey, today and into the future.”