Xamble to Acquire Majority Stake in YouthsToday, Supercharging SEA Creator Network

Xamble Group Limited has entered into an agreement to acquire a 55.6% stake in Malaysia-based influencer platform YouthsToday (YToday Sdn Bhd) for A$330,000, in a deal that will significantly expand its creator ecosystem and Southeast Asia footprint.

The acquisition, expected to complete by April 2026, will see Xamble’s influencer base grow from 6,931 to 19,233 creators, while agency partners increase from 19 to 65. The combined network is projected to reach over 620 million across seven countries, up from three.

Youthstoday, founded in 2013, has built one of Malaysia’s longest-standing digital youth communities and now features more than 100,000 seeders and 12,302 verified influencers. In 2025 alone, the platform executed over 370 brand campaigns spanning Malaysia, Singapore, Thailand, Vietnam, Indonesia, the Philippines and Myanmar.

Xamble has historically focused on macro and micro influencers; adding YouthsToday brings nano and seeder tiers into its offering, giving brands broader reach, deeper local relevance and scalable campaign options across budgets and markets. The strengthened platform aims to deliver unified discovery, execution and reporting for cross-border campaigns.

Financially, YouthsToday reported A$0.78 million in revenue in 2025, up from A$0.56 million the prior year, and is EBITDA positive. To support the deal and growth plans, Xamble secured A$500,000 in funding facilities from majority shareholder Ganesh Kumar Bangah and Eli Capital Pty Ltd.

“This acquisition represents a significant step in building a scaled, creator-centric platform across Southeast Asia. While the financial contribution is meaningful, the primary value lies in the immediate expansion of Xamble’s creator ecosystem, agency relationships and regional footprint,” said Mr Jason Thoe, Chief Executive Officer, Xamble Group Limited.

“By integrating YouthsToday’s grassroots capabilities with Xamble’s platform, we strengthen our ability to deliver campaigns across all influencer tiers and markets, supporting long-term platform growth and value creation for creators, clients and shareholders.”