PepsiCo Malaysia Appoints Debra Deyvitah As Head of Marketing For Foods Portfolio

PepsiCo Malaysia has appointed Debra Deyvitah as its new head of marketing for foods, effective January 2026. In this expanded role, she will lead brand and marketing strategy across the company’s snacks and nutrition portfolios in Malaysia, including key brands such as Lay’s, Doritos and Quaker.

Deyvitah reports to PepsiCo’s Asia foods chief marketing officer, based in the Philippines, and brings extensive regional marketing experience to the position. She joined PepsiCo nearly three years ago as marketing manager for the nutrition portfolio, where she worked on driving brand growth and portfolio development.

Prior to PepsiCo, Deyvitah held senior marketing roles across several major FMCG players, including BAT Malaysia, MAMEE-Double Decker, Unilever Malaysia and Heineken. Her experience spans multiple categories, from premium and value consumer products to beverages and snacks, giving her broad exposure to both local and regional brand-building mandates.

In her new remit, Deyvitah will be responsible for driving growth across the foods portfolio, strengthening brand relevance, and delivering sustainable performance through market execution and innovation. The role also involves translating consumer insights into actionable strategies while working closely with cross-functional teams across the business.

Throughout her career, Deyvitah has built a reputation for combining strong category knowledge with a strategic focus on campaign development and long-term brand equity. At BAT Malaysia, she managed both aspirational premium and value segments, while her time at MAMEE-Double Decker and Unilever saw her overseeing high-profile snack and personal care brands.

The appointment comes as PepsiCo continues to evolve its corporate and brand strategy globally. At the end of 2025, the company unveiled its first global brand identity refresh in nearly 25 years, aimed at reflecting its positioning as a modern, forward-looking food and beverage company. The update includes a refreshed logo, new colour palette and a custom lowercase typeface designed to emphasise approachability and consumer-centricity.

According to PepsiCo, the rebrand is intended to better showcase the scale and diversity of its portfolio, which spans more than 500 brands globally, including Tostitos, Gatorade, Quaker, Siete and poppi. It also supports the company’s pep+ (PepsiCo Positive) agenda, reinforcing its commitments to sustainability, innovation and long-term growth, while strengthening alignment between its corporate identity and consumer-facing brands.