In the latest episode of The NexGen Show, a young marketer’s career story cuts through the usual graduate-success narrative with something more honest: doubt, failure, and the quiet power of mentorship.
Siti Nurzulaika began her journey in an unlikely place. With a degree in international business and no clear direction, she entered a management trainee programme as a way to explore.
“My mentors in the company actually spotted my talent before I did,” she comments. “They told me I had the talent and the right skills to be a good marketer, and vouched for me to have a placement in the marketing department.”
The episode also dives into the pressure young professionals feel around failure and progress. Coming from an internship at a small start-up, she felt out of place among her peers with blue-chip backgrounds.
“I felt so small because everyone that came in had interned at big organisations, but I never experienced that corporate environment,” she shares. Instead of shrinking back, she chose to view it as a learning opportunity.
“I have a lot of difficult conversations with my mentors to get their feedback,” she explains. “Because I see feedbacks not as setbacks, but as something that motivates me to be better.”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a weekly podcast that highlights young talent in the media, marketing, and advertising space.
Listen to new episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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