Siti Natrah Amirah stands as a prominent figure in Malaysia’s fashion marketing landscape, currently serving as the Head of Marketing & Creative at Siti Khadijah, a leading modest fashion brand.
Since joining the company in 2015, she has been instrumental in orchestrating over 100 brand campaigns, helping Siti Khadijah evolve from a local favorite to a household name in modest fashion.
Under Siti Natrah’s leadership, the brand’s emotional storytelling, like the viral 2017 “Nak… Mak teringan nak pakai telekung Siti Khadijah” billboard, has become a core strategy.
She has expanded Siti Khadijah’s marketing reach across digital, TV, radio, and retail media, helping drive record-breaking revenue increase over three years.
Her strategic acumen and innovative approach have not gone unnoticed. In 2024, she was honored with the Malaysian CMO Award for Best in Fashion Retail, a testament to her impactful contributions to the industry.
Beyond her professional achievements, Siti Natrah is known for her resilience and commitment to personal growth. She often shares insights on leadership and self-development, drawing from her own experiences to inspire others.
Learn from experienced CMOs at the Malaysian Marketing Conference Discovery Edition on May 9th. Learn more at https://marketingmagazine.com.my/cmo2025/
Presenting Sponsors are Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls.
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