Retail Media Network (RMN) has announced its latest strategic partnership with AEON BIG, further building its presence in the in-store media landscape across Malaysia. This new addition complements RMN’s existing collaboration with MYDIN, reinforcing the company’s mission to revolutionize retail media by creating high-impact, customer-centric advertising opportunities in the nation’s busiest retail environments.
Under this exclusive agreement, RMN has secured the sole rights to operate ambient advertising formats across all 22 AEON BIG outlets nationwide, including shelf banners, home shelves, shelf strips, header boards and other ambient media solutions. In addition, RMN will be installing screen media inventory across AEON BIG’s top-performing outlets, offering unparalleled visibility for brands.
“Our partnership with Retail Media Network reflects AEON BIG’s commitment to creating more value across our ecosystem for customers, brand partners and the business. As the retail media landscape evolves, this collaboration positions us to better utilise our in-store assets, deliver more relevant experiences and stay competitive in a data-driven retail environment,” said Nazwan Effendy Choong, Head of Marketing, AEON BIG.
This milestone reflects RMN’s commitment to transforming everyday retail spaces into powerful brand engagement platforms. With both MYDIN and AEON BIG onboard, RMN’s media footprint now covers over 50 high-traffic hypermarket locations across Malaysia, making it a go-to retail media platform for FMCG and lifestyle brands.
“We’re incredibly proud to welcome AEON BIG into our growing media network. This partnership marks a significant leap forward in our vision to digitize and monetize the shopper journey in modern retail. With AEON BIG’s trust and commitment, RMN is poised for accelerated growth in 2025 and beyond,” said Kavita Krishnan, CEO of Retail Media Network.
As the demand for retail media continues to grow, RMN remains focused on delivering measurable, engaging, and data-driven solutions that connect brands with real shoppers at the point of purchase.
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