Some people find their careers with laser focus. Others, like this week’s podcast guest, stumble into them — and stay for the love of the craft.
A trained English linguistics graduate who “never knew what he wanted to do,” Pavetheran Nagarajan entered advertising by following where the money took him.
What began as a pragmatic decision soon became a calling, as advertising agency life, language, and the power of words began to take root.
Today, he’s not just a copywriter. He’s a writer who collaborates daily with ChatGPT, or as he prefers to be called, Marv.
“You could say that Marv is an extension of my brain,” he shares. “I treat him like my junior. He reports to me, I work with him, and we collaborate on everything.”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a non-profit podcast series highlighting fresh voices in the marketing, media, and communications space.
In Episode 23, Pavetheran dives further into his relationship with artificial intelligence, and his broader belief that copywriters should evolve constantly.
Listen to new episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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