CelcomDigi Berhad has announced the appointment of Grey Group (Malaysia), GrowthOps Asia, and M&C Saatchi as its new brand agencies. The trio will play a pivotal role in supporting the company’s three critical business areas as it moves into its next phase of growth.
According to CelcomDigi, the agencies were selected for their strong strategic capabilities, creative excellence, and operational agility, complemented by a future-ready approach to technology and tools. The partnerships aim to bolster the company’s efforts in today’s fast-evolving, multi-stakeholder environment.
“We look forward to working closely with all three agencies to realise our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider,” a CelcomDigi spokesperson said in a statement. “This collaboration comes at an exciting time, as ongoing transformations in digitalisation and emerging technologies continue to reshape our operating model.”
The company also highlighted their focus in building new competencies in areas such as artificial intelligence (AI) and advanced technologies through its people, processes, and organisational structure.
CelcomDigi extended its appreciation to its incumbent agencies for their invaluable support and partnership over the past years.
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