Gratitude, or “Syukur”, in our circumstances, despite the challenges we face, influences the nature of our success. It’s CelcomDigi’s belief that empowering the next generation with this sense of hope will inspire them to climb to greater heights – true to the spirit of celebrating Hari Raya.
In CelcomDigi’s Hari Raya film, Syukur explores the journeyed struggle of small-town busker Melor, who travels to the big city with bigger dreams. Developed by production powerhouse Reservoir, the One Team (M&C Saatchi Sdn. Bhd., Naga DDB Sdn. Bhd.) and helmed by director Sabrina Wong, the film touches on the themes of resilience, hope and gratitude.
Throughout the film, Melor narrates her tale with a heartfelt ballad that amplifies these themes.
The climax occurs at Melor’s lowest point, when Yuna appears and revitalises her will in a pivotal moment for the film. The cultural megastar’s cameo also reflects CelcomDigi’s role in empowering the generation who will shape the voice of tomorrow.
Sabrina Wong elaborates, “I wanted to tell a story of a girl who was down on her luck, but through every single one of her struggles, she never gives up. And she expresses her will, her gratitude in this beautifully written song, exclusive to the film.”
Marzuki Maani, Executive Creative Director of the One Team, added, “Hari Raya has always been about celebrating victories, overcoming challenges that go beyond our desires. But it is hope that drives us, and it is gratitude that ties everything together – with our dreams, our success and our loved ones – in line with our #EratkanIkatan campaign.”
Syukur is now live across CelcomDigi’s official social media and digital channels. Witness Melor’s story and may it inspire you in your journey for greater success.
CelcomDigi together with Reservoir, M&C Saatchi and Naga DDB Tribal wishes all Malaysians a most blessed and joyous Hari Raya Aidilfitri.
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