Posted on by Nathalie Tay
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Trailblazers: The Ad-venture Challenge by the Malaysian Advertisers Association
22 Mar
The Malaysian Advertisers Association (MAA) is set to ignite the marketing world with the launch of Trailblazers: The Ad-venture Challenge – an exciting, fast-paced marketing competition that promises to test real-world marketing skills in a fun and experiential manner.
Trailblazers is not your typical marketing challenge!
In this thrilling competition, teams of three will face off across a series of unique challenges, that serve as marketing reminders and lessons built into a reality-tv experience. These tasks will put their creativity, persuasion, market insights, strategic thinking, and collaboration skills to the test.
“Trailblazers: The Ad-venture Challenge represents a dynamic opportunity to push the boundaries of marketing and demonstrate how creativity and strategy can come together in real-world settings. It’s also an opportunity to have a little fun in the industry. Where hierarchies go out the door and you can challenge your ‘know it all’ bosses! If they dare,” said Mr. Claudian Navin Stanislaus, President of the Malaysian Advertisers Association.
Teams will compete for points, time bonuses, and strategic advantages, but they must also overcome detours and unexpected roadblocks that require sharp decision-making, specially curated by Council Members of the MAA. To elevate the excitement, a team may draw a surprise CMO mentor who will join them for the rest of their ad-venture.
The Organising Committee, chaired by MAA VP, Ms. Foong Ai Peng expressed excitement about presenting an event that challenges participants’ marketing skills while fostering teamwork, adaptability, and creative thinking. The event is an experiential challenge designed to push the boundaries of innovation and creativity, and the team is excitedly awaiting to see who will step up to the challenge.
Winners will receive a range of fantastic prizes, including cash and other goodies. The “Trailblazers: The Ad-venture Challenge” offers participants a unique opportunity to win incredible rewards while enjoying a fun and refreshing experience in marketing.
Event Structure:
Participants: Maximum 50 teams (3 persons per team)
Teams: Teams are left to participants discretion; it can be from brands, agencies, mixed teams, friends, or if you want to meet new friends, you can opt for a random team.
Challenges: Specially crafted marketing tasks in different locations
Trailblazer Passport: All teams will receive a Trailblazer Passport, which must be stamped before moving on to the next challenge
Flag-off/End-point Location: KL Wellness City
Prizes: Great prizes for all participants
Event Date: Friday, 23 May 2025
Participation Fee: RM 200 per team (MAA Members) / RM350 per team (Non-MAA members)
The event is proudly supported by KL Wellness City as the Venue Sponsor.
This is a must-attend event for both marketing professionals and enthusiasts! Don’t miss out – sign up today as spots are limited.
To register your team and participate in the Trailblazers: The Ad-venture Challenge, please visit here.
