Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
“The Truth Hurts”: The NexGen Show Exposes The Secrets Behind The Data
24 Feb
Fara Musa had a background in economics and research before she decided to make the pivot to advertising.
“I liked the idea of bridging the gap between brands and their audiences,” she shares. “Instead of generalising your campaigns, how do you become more relevant to your consumers?”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine Asia, The NexGen Show spotlights young talents in the advertising and media space.
In Episode 7, this research-turned-marketer reveals the hard truths behind the data, and why you should always take it with a pinch of salt.
“Just because 70% of Malaysians claim they are healthy, doesn’t mean that 70% of Malaysians are healthy,” she explains. “Research is all about what people are willing to admit to themselves.”
Listen to these insights and more in The NexGen Show. New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
