Like many university students, Adlyn Daniea once believed that the PR industry would be like an episode of Emily In Paris.
“I used to think that working in a PR agency meant that I would get to meet celebrities, attend events, and wear glamorous clothes,” she laughs. “Once I started my first semester, I realised that wasn’t the case.”
Today, she views marketing and PR as deeply thoughtful work that blends strategy, psychology, and constant learning.
Her recent experience interning under a major Malaysian household brand opened her eyes to the history, heritage, and storytelling sits behind every outward-facing message.
“It was such an eye-opening experience to be sitting behind a laptop, crafting an article from the company’s perspective that would be put out into the world,” she muses.
Looking ahead, Adlyn believes that the future of PR is a balance of old foundations and new tools.
“We have to adapt to new technologies and new strategies,” she shares. “But as people say, old is gold, and we can still rely on the basics while exploring new things.”
Listen to her story on the latest episode of The NexGen Show, a weekly podcast hosted by Prof. Harmandar Singh highlighting young talent in the industry.
New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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