Posted on by Nathalie Tay
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The NexGen Show Episode 11 Exposes The Toughest Job In The World
24 Mar
In the business of managing people, no one has it tougher than account managers.
“Most older generation clients still think of us as pure messengers, but our role today goes beyond being messengers of the company,” shares account executive Dionne Lee.
Hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine, Episode 11 of The NexGen Show exposes the realities of working one of the toughest jobs in the world.
From incomplete briefs to managing egos, the skills of a great account manager rangers from brand research to becoming a mind reader.
“In this job, you have to be a good listener,” she explains. “You have to take the time to understand what the client wants and what the brand needs, even if it goes against your personal biases.”
