The APPIES 2025 Winners Announced!

11 August 2025

by: @dminMM

For a decade, the APPIES Malaysia has been more than just a marketing awards show. It’s been the proving ground for the boldest ideas, the launchpad for legends, and the pulse of Malaysia’s marketing excellence.

On the 8th of August, we crowned the decade’s best marketers and campaigns. Here are your APPIES Malaysia Decade (2016-2025) winners…

ADVERTISING AGENCY OF THE DECADE: Ensemble Worldwide, Leo Burnett, Fishermen Integrated

MEDIA AGENCY OF THE DECADE: Ampersand Advisory, Astro Media Solutions Sdn. Bhd.

MARKETER OF THE DECADE: Etika Group of Companies, Wipro Unza (Malaysia) Sdn. Bhd.

PRESENTER OF THE DECADE: Stanley Clement

HOME OF THE APPIES AWARD: Eastin Hotel Kuala Lumpur

APPIES LEGACY: Adam Wee Abdullah for his 10-year contributions to the APPIES Malaysia

APPIES MALAYSIA 2025 FULL LIST OF WINNERS

METAL	CAMPAIGN	BRAND	ADVERTISER	AGENCY / COMPANY	TYPE OF AGENCY	MAIN CATEGORY	CATEGORY	PRESENTERS
GOLD	The Ultimate Elevator Pitch gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20%	Alliance Bank	Alliance Bank	Ampersand Advisory	Media Agency	Brands & Business	Best in Financial Services	Janice Kiew Aeryn Ng
GOLD	Ultimate Elevator Pitch: 60 Seconds that reinvent the category!	Alliance Bank	Alliance Bank	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Innovation	Janice Kiew Aeryn Ng
GOLD	CelcomDigi Dreams to the Heart of Sabahans, The Dreamer	CelcomDigi	CelcomDigi	Posterscope Malaysia	Media Agency	Platforms & Purpose	Best in OOH/DOOH	Cheng Yee Yin Remus Hoo
GOLD	Jangan Scam Hatiku	Bank Negara Malaysia (BNM)	Bank Negara Malaysia (BNM)	M+C Saatchi	Advertising Agency	Platforms & Purpose	Best in Govt/NGO	Jenatun Zulkifli Nadjmi Nidza
GOLD	Belonging: Turning old clothes into new hope	RHB Bank	RHB Banking Group	THE SHOUT GROUP/FCB SHOUT	Advertising Agency	Brands & Business	Best in Festive	Timothy Teh Wang Ie Tjer
GOLD	From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution	Safi	Wipro Unza (M) Sdn Bhd	MBCS	Advertising Agency	Platforms & Purpose	Best in AI	Hanis Khairina Az-Zahra Dina Zainuddin
GOLD	RWG CEO 2.0: Eva’s Back, And She Means Business	Resorts World Genting	Resorts World Genting	Naga DDB Tribal	Advertising Agency	Brands & Business	Best in Travel & Hospitality	Allen Looi June Mah
GOLD	From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution	Safi	Wipro Unza (M) Sdn Bhd	MBCS	Advertising Agency	Brands & Business	Best in Festive	Hanis Khairina Az-Zahra Dina Zainuddin
GOLD	The Real M Nasir	Wonda	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in OOH/ DOOH	Cindy Khoo Cherry Foo
GOLD	Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer	HOMESOY	Ace Canning Corporation Sdn Bhd	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Influencer & Creator Marketing	Chang Wan Ping Lee Tse Yoon
GOLD	CelcomDigi Fibre: Right Time, Right User, Real Results	CelcomDigi Fibre	CelcomDigi	OMD Malaysia	Media Agency	Platforms & Purpose	Best in Digital	Edina Lim Loo Sze Jack
GOLD	Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System	Atlas Vending	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Tech	Amirul Fitri Isaac Gumbang
GOLD	Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer	HOMESOY	Ace Canning Corporation Sdn Bhd	Ampersand Advisory	Media Agency	Brands & Business	Best in Healthcare	Chang Wan Ping Lee Tse Yoon
GOLD	The “Ele-vating” Shower Experience that Transforms Bath Time into Fun time	Carrie Junior	Wipro Unza (M) Sdn Bhd	PHD Media	Media Agency	Brands & Business	Best in Non-Food FMCG	Jeff Tan Amanda Yong
GOLD	A DIY CNY	MR.DIY	MR.DIY	MR.DIY	Advertiser	Brands & Business	Best in Festive	Wong Ying Si Celine Khow Cer Hui
GOLD	Cracking the Secret Language: Ketibas, Ketibus, Ketitam	Safi Hijabista Bodycare	Wipro Unza (M) Sdn Bhd	MBCS	Advertising Agency	Platforms & Purpose	Best in Influencer & Creator Marketing	Azriel Sharudin Dina Zainuddin
GOLD	Scentify & Enchanteur: The Purrfect Scent? Just Ask the Cat.	Scentify & Enchanteur	Wipro Unza (Malaysia) Sdn. Bhd.	Ogilvy Malaysia	Advertising Agency	Brands & Business	Best in Festive	Ma’wa Rahidin Aditi Hariharan
GOLD	#HealingDiLangkawi	LANGKAWI 99 MAGICAL ISLANDS	LANGKAWI DEVELOPMENT AUTHORITY	CD Advertising	Advertising Agency	Brands & Business	Best in Travel & Hospitality	Sue Mansor Sarah Danielle Dickman
GOLD	Malaysia’s first ever Senior Esports Team	Goodday	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Innovation	Jennifer Wong Su Jen Isaac Gumbang
GOLD	Where Drama Meets Dinner: Dapur Goodday Ramadan	Goodday	Etika Group of Companies	Ampersand Advisory	Media Agency	Brands & Business	Best in Festive	Brenda Koh Wenice Siow
SILVER	IGNITING NATIONAL PRIDE IN THE LOUDEST, PROUDEST AND MOST LOCAL WAY: BERSAMA SATU SUARA	MR.DIY	MR.DIY	THE SHOUT GROUP/FCB SHOUT	Advertising Agency	Brands & Business	Best in Non-Food FMCG	Marion St. Joan Galid Elaine Ho Yee Ling
SILVER	Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer	HOMESOY	Ace Canning Corporation Sdn Bhd	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in OOH/ DOOH	Chang Wan Ping Lee Tse Yoon
SILVER	Belonging: Turning old clothes into new hope	RHB Bank	RHB Banking Group	THE SHOUT GROUP/FCB SHOUT	Advertising Agency	Platforms & Purpose	Best in Sustainability	Timothy Teh Wang Ie Tjer
SILVER	FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales	Calpis Soda	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Social	Cindy Khoo Celine Chee
SILVER	KFC Raya Meowriah: Making Raya Purr-fectly Inclusive	KFC Malaysia	QSR Stores Sdn Bhd	Naga DDB Tribal	Advertising Agency	Platforms & Purpose	Best in Social	Allen Looi Aireen Nasya
SILVER	Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%	Goodday	Etika Group of Companies	Ampersand Advisory	Media Agency	Brands & Business	Best in FMCG – F&B	Brenda Koh Azeera Binti Khairulizam
SILVER	Dashing Bump-It! Together As One	Dashing	Wipro Unza (Malaysia) Sdn. Bhd.	Mutiara Harrison (part of McCann Worldgroup)	Advertising Agency	Platforms & Purpose	Best in Social	Devarshi Dalmia Benjamin Cheong
SILVER	Glow Like a Goddess: Aiken’s Radiant Take on Festive Beauty	Aiken	Wipro Unza (M) Sdn Bhd	MBCS	Advertising Agency	Brands & Business	Best in Festive	Nicole Lim Swee Lin Ashlee Yeo Huey Shen
SILVER	#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment	SAFI Shayla	Wipro Unza (M) Sdn Bhd	MBCS	Advertising Agency	Brands & Business	Best in Non-Food FMCG	Amira Azhar Low Yuen Min
SILVER	There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2	Netflix	Netflix pte ltd	Trapper Media Services	Media Agency	Platforms & Purpose	Best in Customer Experience	Aaron Levi Elliot Joseph
SILVER	SDP: Elmina City – Where Wellness Lives, and Content Leads the Way	Sime Darby Property	Sime Darby Property	WPP Media	Media Agency	Platforms & Purpose	Best in Influencer & Creator Marketing	Neal Pravin Joseph Putri Hazirah
SILVER	Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer	HOMESOY	Ace Canning Corporation Sdn Bhd	Ampersand Advisory	Media Agency	Brands & Business	Best in FMCG – F&B	Chang Wan Ping Lee Tse Yoon
SILVER	There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2	Netflix	Netflix pte ltd	Trapper Media Services	Media Agency	Platforms & Purpose	Best in OOH/DOOH	Aaron Levi Elliot Joseph
SILVER	CelcomDigi x SRG – Turning Disruption into Influence	CelcomDigi Berhad	CelcomDigi Berhad	ONE Team (M&C Saatchi + Naga DDB Tribal)	Advertising Agency	Platforms & Purpose	Best in Influencer & Creator Marketing	Melvyn Lim
SILVER	FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales	Calpis Soda	Etika Group of Companies	Ampersand Advisory	Media Agency	Brands & Business	Best in FMCG – F&B	Cindy Khoo Celine Chee
SILVER	CelcomDigi Enterprise: Winning Malay SMEs Through the Power of AI Pantun	CelcomDigi Enterprise	CelcomDigi	OMD Malaysia	Media Agency	Platforms & Purpose	Best in Innovation	Timothy Sio Tai Hin Yapp
BRONZE	Scentify & Enchanteur: The Purrfect Scent? Just Ask the Cat.	Scentify & Enchanteur	Wipro Unza (Malaysia) Sdn. Bhd.	Ogilvy Malaysia	Advertising Agency	Platforms & Purpose	Best in Social	Ma’wa Rahidin Aditi Hariharan
BRONZE	FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales	Calpis Soda	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in E-Commerce	Cindy Khoo Celine Chee
BRONZE	Scentify & Enchanteur: The Purrfect Scent? Just Ask the Cat.	Scentify & Enchanteur	Wipro Unza (Malaysia) Sdn. Bhd.	Ogilvy Malaysia	Advertising Agency	Brands & Business	Best in Non-Food FMCG	Ma’wa Rahidin Aditi Hariharan
BRONZE	The Real M Nasir	Wonda	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Social	Cindy Khoo Cherry Foo
BRONZE	Dashing x Tottenham Hotspur — From London with Locker Room Cred	Dashing	Wipro Unza (Malaysia) Sdn. Bhd.	Mutiara Harrison (part of McCann Worldgroup)	Advertising Agency	Brands & Business	Best in Non-Food FMCG	Devarshi Dalmia Jenny Ching Yen Jee
BRONZE	There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2	Netflix	Netflix pte ltd	Trapper Media Services	Media Agency	Brands & Business	Best in Non-Food FMCG	Aaron Levi Elliot Joseph
BRONZE	Spritzer SILIQA™ – Experience Nature’s Oldest Skincare Secret	SPRITZER	SPRITZER	THE SHOUT GROUP/FCB SHOUT	Advertising Agency	Brands & Business	Best in FMCG – F&B	Wong Ching Sin Kong Pooi Ling
BRONZE	The Ultimate Elevator Pitch: 60 Seconds to Greatness: Redefining the SME Pitch	Alliance Bank	Alliance Bank	Ampersand Advisory	Media Agency	Brands & Business	Best in Education & Training	Janice Kiew Aeryn Ng
BRONZE	Where Drama Meets Dinner: Dapur Goodday Ramadan	Goodday	Etika Group of Companies	Ampersand Advisory	Media Agency	Platforms & Purpose	Best in Influencer & Creator Marketing	Brenda Koh Wenice Siow
MERIT	Romano X Dashing X Enchanteur – Surprise Your Love, Scentfully	Romano, Dashing, Enchanteur	Wipro Unza (Malaysia) Sdn. Bhd.	Mutiara Harrison (part of McCann Worldgroup)	Advertising Agency	Brands & Business	Best in Festive	Eve Goh Su Hoon Jenny Ching Yen Jee
MERIT	Which Speedster Are You?	CelcomDigi	CelcomDigi	Kingdom Digital	Advertising Agency	Platforms & Purpose	Best in Innovation	Harris Daniel bin Noor Azahar Elizabeth Cheng En-Li
MERIT	Enchanteur Luxe: The Scent of Music & Modern Expression	Enchanteur	Wipro Unza (Malaysia) Sdn. Bhd.	Mutiara Harrison (part of McCann Worldgroup)	Advertising Agency	Platforms & Purpose	Best in Influencer & Creator Marketing	Sean Chuah Siti Nurzulaika Binti Shamsol Anuar
MERIT	Bekpes Hot Tawan Puncak Kinabalu	Hot FM	Hot FM	Media Prima Audio	Other – Radio Broadcasting	Platforms & Purpose	Best in Innovation	Shah Hayatudin Aaron Pinto
MERIT	Aiken Brightening illuminate CNY’s eCommerce sales	Aiken	Wipro Unza (M) Sdn Bhd	PHD Media	Media Agency	Platforms & Purpose	Best in E-Commerce	Janice Yee Puteri Nadhira Omar
MERIT	The Ekspres Campaign	KLIA Ekspres	Express Rail Link Sdn Bhd	BLWN	Advertising Agency	Platforms & Purpose	Best in Social	Michelle Tan Monica Shenton
MERIT	Unifi Device Fiesta	Unifi	Telekom Malaysia	GrowthOps Asia	Advertiser	Platforms & Purpose	Best in Digital	Nuraini Alyaa Binti Ramlan Lim Jack Kin
MERIT	Multiply the Goodness with Tropicana Twister	Tropicana Twister	PepsiCo Malaysia	THE SHOUT GROUP/FCB SHOUT	Advertising Agency	Brands & Business	Best in FMCG – F&B	Timothy Teh Wong Ching Sin
MERIT	Bawa Balik Yang ‘Itu’	Farm Fresh	Farm Fresh	Edelman	Other – Marketing Communications	Brands & Business	Best in Festive	Mundzir Latif Shazwan Zulkiffli