Why Drama Remains Malaysia’s Most Powerful Marketing Channel
January 14, 2026
In a media landscape shaped by short attention spans, platform fragmentation and rising performance pressure, marketers are constantly asking the
In a media landscape shaped by short attention spans, platform fragmentation and rising performance pressure, marketers are constantly asking the
As Selgate Healthcare accelerates its growth into one of Malaysia’s most forward-thinking integrated health and wellness providers, Tengku Iesta Tengku
By The Malketeer When a legacy media brand decides to rewind and relaunch, it usually means one thing: the audience
By The Malketeer At the ASEAN AI Malaysia Summit 2025, YTL AI Labs took centre stage to unveil ILMU (Intelek
For a decade, the APPIES Malaysia has been more than just a marketing awards show. It’s been the proving ground
We have turned 10 years old and what a journey it has been. This is the only event in Malaysia
An Industry-Wide Reminder That Virality Without Ethics Can Undermine Trust Amid growing concern over attention-seeking stunts and misleading digital content,
By The Malketeer When was the last time a public service campaign gave you goosebumps? CelcomDigi’s latest initiative, Kisah Benar:
Mainstream has left the chat? Not quite. What once lived in mass media now lives in scrolls, shares, reactions, and
By The Malketeer It’s 8:00pm. The golden hour ruled by prime-time TVCs. But is your Gen Z customer still watching
This year’s Malaysian Marketing Conference had me on the edge of my seat. We had been on a blistering run
By The Malketeer Malaysia’s marketers can ride the RM300 billion wave of regional integration, FDI and real estate revival When
Ampersand Advisory introduced CUT! – Malaysia’s premier horror short film competition designed to spotlight daring, original voices in genre storytelling.
Setel, wholly owned subsidiary of Petronas Dagangan Berhad, has named Izra Izzuddin as its new Chief Marketing Officer effective 28
In the fast-paced world of marketing and brand innovation, Izra Izzuddin stands out as a dynamic force. With an impressive
Ampersand Advisory, a leading consultagency known for its innovative approach that seamlessly integrates creative, media, PR and data, announced the
This season’s Chinese New Year fireworks were particularly loud and robust. Can we take that as a sign of business
By The Malketeer Industry Collaboration Key to VM2026 Success Tourism Malaysia’s bold vision for Visit Malaysia 2026 (VM2026) campaign has set
