Why Drama Remains Malaysia’s Most Powerful Marketing Channel
January 14, 2026
In a media landscape shaped by short attention spans, platform fragmentation and rising performance pressure, marketers are constantly asking the
In a media landscape shaped by short attention spans, platform fragmentation and rising performance pressure, marketers are constantly asking the
As Selgate Healthcare accelerates its growth into one of Malaysia’s most forward-thinking integrated health and wellness providers, Tengku Iesta Tengku
By The Malketeer When a legacy media brand decides to rewind and relaunch, it usually means one thing: the audience
By The Malketeer At the ASEAN AI Malaysia Summit 2025, YTL AI Labs took centre stage to unveil ILMU (Intelek
For a decade, the APPIES Malaysia has been more than just a marketing awards show. It’s been the proving ground
We have turned 10 years old and what a journey it has been. This is the only event in Malaysia
An Industry-Wide Reminder That Virality Without Ethics Can Undermine Trust Amid growing concern over attention-seeking stunts and misleading digital content,
By The Malketeer When was the last time a public service campaign gave you goosebumps? CelcomDigi’s latest initiative, Kisah Benar:
Mainstream has left the chat? Not quite. What once lived in mass media now lives in scrolls, shares, reactions, and
In an era where audiences crave experiences rather than just advertisements, Media Prima continues to demonstrate how creativity, culture and
Chinese New Year is more than a festive date—it is an emotional season rooted in homecoming, togetherness and shared rituals.
A Unified Frontier for Targeted Advertising in Malaysia Media Prima Berhad, Malaysia’s leading fully-integrated media group, today announced a landmark
For a media industry long defined by shrinking ad budgets, platform disruption, and restless audiences, Media Prima Bhd’s latest results
While the industry debates the death of linear media, Media Prima is doing something far less dramatic — and far
In a world where consumers move fluidly across platforms, Media Prima Omnia is proud to partner with brands that embrace
Media Prima Audio (MPA), home to Malaysia’s No. 1 radio station, is transforming the way it operates, not just through
The Malaysia Media Specialists Association has announced the launch of the 2026 Festival and Awards. The theme for this year
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media,
