In a world where consumers move fluidly across platforms, Media Prima Omnia is proud to partner with brands that embrace integrated, idea-led marketing. As an organisation that is idea-first and platform-agnostic, we’ve created campaigns that connect with Malaysians across mainstream, digital, on-ground and social touchpoints — delivering impactful, award-winning results.
We celebrate their vision and are honoured to be part of their success.”
Our partnership with Super Coffee showcased the power of innovative radio storytelling, enabling audiences to experience the brand’s inspiring message of resilience. The campaign followed Hot FM’s “Bekpes Hot” team as they made a historic climb up Mount Kinabalu, broadcasting non-stop for 24 hours to earn a Malaysia Book of Records title.
From the early days of preparation to every step of the climb, the team’s perseverance shone through — culminating in a powerful moment at the peak with a cup of Super Coffee to convey the message —“KOPI SUPER™, untuk wira-wira harian”.
It was a true story of grit and triumph, showing how authentic storytelling can move hearts and build brand love among the mass Malay audience.”
Pantun AI is an initiative by Berita Harian with CelcomDigi Business that uses generative AI to turn often heavy business news into pantuns in Bahasa Malaysia, making complex information more engaging and culturally relatable for Business Readers.
By reframing AI through a familiar, human lens, it helped reduce fear of technology, spark curiosity, and build trust—resulting in stronger brand lift, higher engagement, and positioning CelcomDigi as both innovative and relevant.
Our collaboration with Vagisan on the Helo Doktor segment titled “Navigating Menopause with Science and Sensitivity on TV,” addressed a sensitive topic head-on.
With limited education previously featured on the topic, an interview with a medical practitioner provided the mass Malay women community with clear, scientific explanations for menopause while highlighting how Vagisan can offer support.
This campaign turned television into a force for empowerment — giving women knowledge, confidence, and connection as they face one of life’s biggest moments.
The TikTok Shop 11.11 Show with Media Prima redefined Malaysia’s shopping and entertainment experience by transforming primetime into a fully shoppable variety spectacle. Built on Malaysians’ dual-screen habits, the two-hour show seamlessly fused live television with digital livestreaming, blending concert energy, celebrity storytelling, and real-time interactivity.
Instead of interrupting entertainment, TikTok Shop became the entertainment—where audiences discovered, decided, and bought in the moment.
With co-branded segments championing local MSMEs and integrated vouchers, flash deals, contests, and bank partnerships driving instant conversions, the 11.11 Show blurred the lines between content and commerce.
The spirit of Ramadan came to life in a new way with the Dapur Digital initiative, a heartwarming collaboration between TV3 and F&N. The program was designed to uplift and empower women entrepreneurs from PPR communities, many of whom come from the B40 segment.
Through this collaboration, participants were supported with F&N products to prepare and sell Ramadan meals at selected bazaars, giving them both income opportunities and practical business exposure. The campaign resonated strongly with the community while allowing F&N to connect meaningfully with the Malay B40 audience.
Hot FM partnered with Kimball on the Kimball Bazaar Battle 2025. The campaign was activated at Bazaar Ramadan Sri Gombak and Taman Tasik Permaisuri, the initiative successfully engaged festive bazaar-goers while reaching millions of listeners on-air.
Exciting cook-offs with the DJ’s and on-the-spot selling showed how easy it is to create delicious dishes for Ramadan and Raya— making it an appealing must have sauce for the season.
With “Kimball, Senang, Sedap dan Berbaloi”, this collaboration showcased the power of radio in driving brand love and consumer connection.
These successes belong to the power of collaboration — to partners who share our vision and trust our platforms to bring bold ideas to life. We look forward to creating even more iconic, award-winning stories together.
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