MBCS, the data-led creative content powerhouse of IPG Mediabrands, has collaborated with U Mobile to highlight how technology and 5G can make a difference in our everyday lives.
This Raya, U Mobile presented SuaraKu (My Voice), a poignant Raya film showcasing the unbeatable possibilities of 5G technology and its applications, telling the story of a young deaf girl who uses an AI-powered tool to find her voice and reconnect with loved ones.
On top of SuaraKu, MBCS collaborated with U Mobile to develop Bunga ARpi, Malaysia’s first-ever Raya fireworks AR filter. The filter reimagines the joy of fireworks for the festive season, offering users a safe, pollution-free, and life-like digital fireworks display simply by scanning U Mobile’s Raya packets.
Bernard Lee, U Mobile’s Head of Brand and Marketing Services, said, “As Malaysia’s Next Gen 5G network provider, U Mobile is committed to showcase the transformative power of 5G for all Malaysians, from consumers to businesses.
This dedication is prevalent even in our Raya 2025 initiatives, which aim to demonstrate creatively how 5G technology and its applications may foster inclusivity, create new opportunities and encourage people to connect. By leveraging next gen technologies, we are excited to share how lives may be improved, and celebrations made more magical.”
Kevin Le, Executive Creative Director of MBCS said, “Fireworks is a central part of every major festive celebration, yet it is often marred by headlines of injuries and calamities. Bunga ARpi is turning an old tradition into a safer, interactive experience, that eliminates pollution and brings families together to experience the magic of fireworks. Together with the film, it shows a beautiful evolution of promoting inclusivity and making a difference in the world around us through technology.”
The SuaraKu film was produced in collaboration with Mojo Films and director Barney Chua, whose creative expertise helped bring this vision to life. The film and AR filter underscore U Mobile’s commitment to spark innovation through what technology can do and bring to table, to tackle real-world challenges and enrich lives with high-speed next gen 5G. Together, these initiatives reveal the unbeatable possibilities that technology and 5G creates and will sustain.
Kevin adds, “We’re excited to have this opportunity with U Mobile to showcase the transformative power of technology that fosters connections, sparks new horizons, and modernises cherished traditions at the same time. Here’s to the endless possibilities of 5G.”
View the Bunga ARpi QR:
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