Posted on by Nathalie Tay
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MBCS & Sime Darby Auto Connexion Ignite Southeast Asia’s Off-Road Scene With The Inaugural Ford Raptor Rev Malaysia 2025
25 Mar
MBCS, the appointed creative and communications agency for Sime Darby Auto Connexion (Auto Connexion), the authorized distributor of Ford, has brought to life the inaugural Ford Raptor Rev Malaysia 2025. Organized by Auto Connexion, this thrilling off-road experience is inspired by the legendary Baja 1000.
Raptor Rev Malaysia 2025 took place over two days on 22 & 23 February 2025, marking the first event of its kind for Ford in Southeast Asia to bring the adrenaline-pumping challenge of the iconic off-road terrain of Baja 1000 to Malaysian shores.
Held at Sepang Bay 13, Malaysia’s premier off-road experience location, Raptor Rev Malaysia 2025 offered a unique blend of challenges for both Ford Ranger Raptor owners and the general public. Participants tackled a meticulously crafted obstacle course, dirt tracks, and thrilling time trials, all designed to showcase the power and capabilities of the Ford Ranger Raptor, the road-legal race truck that successfully completed the 2022 Baja 1000.
Eddy Nazarullah, Creative Director of MBCS said, “Despite owning a Ford Raptor, many Malaysians are unaware of its real performance, particularly its capabilities as built for the Baja 1000, a grueling, off-road endurance race. The challenge lies in experiencing the full potential of the Raptor in everyday driving situations, as there is no equivalent terrain in Malaysia to mimic the Baja experience.
To bridge this gap, we brought the Baja 1000-inspired terrain experience to Malaysian shores. This was a rare experience for participants to drive the Ford Raptor through an immersive track that mimics the rugged, demanding conditions of Baja. Giving them an authentic taste of the conditions that capture this thrilling Raptor lifestyle.”
Noerel Huda Ismail, Head of Marketing at Sime Darby Auto Connexion-Ford said, “We are incredibly excited to bring the spirit of the Baja 1000 to Malaysia. Raptor Rev Malaysia 2025 was designed to give owners and enthusiasts the ultimate off-road experience—pushing their vehicles to the limit in a controlled yet thrilling environment.
It also served as a showcase for non-Ford owners to witness the vast capabilities of the Raptor firsthand. Raptor Rev is more than just an event, it highlighted the Raptor’s true potential through hands-on challenges and expert-led sessions, while fostering a strong community of adventure-driven individuals who embrace the Raptor lifestyle.”
Eddy added, “The campaign tested the creative capabilities from all parties involved, and we’re honored to have had the trust and opportunity to bring this to life alongside our event partners who did an excellent job with the terrain and hospitality of the event.”
The event, conceptualized by Auto Connexion, with MBCS leading the communications and creative, was executed by Driven Communications & Borders, premier automotive events and activations agencies. It presented a significant undertaking, as the challenging terrain required careful planning and custom-built sections to replicate the intensity of the Baja 1000, with multiple rounds of test driving by professional instructors to ensure its safety for participants and their trucks.
