Invictus Blue delivers a masterclass in Corporate Resilience and Strategy amidst a challenging year

In a year marked by significant changes and an ambitious transformation plan, Invictus Blue Group (IBG) has emerged a simpler organization with a clearer purpose, demonstrating unparalleled resilience and strategic leadership. The core team have steered the company towards a commitment to client centricity, growth, innovation and deep care for its people.

Group President Keith Miranda shared, “At its core, this is a people business. We were fortunate to have built a solid foundation that not only helped us navigate through this loss but also positioned us for future success. The faith and support from our clients have been the cornerstone of our journey, and we remain deeply grateful for their trust.”

Strategic Leadership for the Future
Keith Miranda, who divides his time between Kuala Lumpur and Sydney, has played an active role in guiding the group through this transformative period. The Harvard educated ex- Citigroup banker who was also the National Treasurer of the Australia China Business Council appears to be drawing on all his experience to help propel the company forward.

As part of IBG’s leadership renewal, the group has promoted long-time finance executive Vinesh Thanabalasingam to Group Finance Director and Sharon Gomes to Head of Operations and Personnel. These strategic appointments reflect IBG’s focus on maintaining strong financial management and fostering staff development at the centre of its focus in the face of an evolving media landscape.

In what was viewed by many as a bold move – Invictus shook the very top of the leadership with the appointment of Jo Yau. Jo brings a fresh perspective to IBG’s leadership, with the support of Group Strategy Director Chen Shi Yen and Group Head of Media, Ricky Cheok.

Together, this team is poised to steer IBG into its next phase of growth.

To further reinforce its creative capabilities, IBG has also strengthened its creative team, led by Executive Creative Director Heng Thang Wei, an multi award-winning professional in the industry.

Expanding Horizons: in 2024 Invictus Blue Group (IBG) has taken a significant step in its regional growth strategy with the expansion of its operations into Indonesia underscoring its commitment to tapping into the vast potential of Southeast Asia’s largest market.

This strategic move aligns with IBG’s vision to establish itself as a key regional player in the media industry.

Private investment vehicle, Serimas Jasa is believed to be actively assessing acquisitions both locally and regionally.

This forward-thinking approach is a testament to the leadership of Keith Miranda, whose commitment to innovation and growth perfectly embodies the group’s guiding principle: “Innovate or Evaporate.”

Team Spirit and Corporate Culture
Throughout this transformative year, IBG has maintained a strong commitment to fostering its unique corporate culture. The team recently celebrated their year-end holidays in the island of Langkawi, where a team-building session further strengthened their bonds and reaffirmed their shared mission.

Looking Ahead: A Bright Future
As Invictus Blue Group enters 2025, the group remains focused on delivering innovative and impactful solutions to its clients. With a refreshed leadership team, a clear strategic vision, and an unwavering dedication to its people and clients, IBG is poised for a new era of growth, excellence, and industry leadership.