GrowthOps extends four year podium run at Campaign Asia Agency of the Year Awards

GrowthOps Asia has secured a fourth consecutive recognition (2022 to 2025) in Campaign Asia’s Southeast Asia Customer Engagement Agency of the Year category, taking Silver for 2025.

The agency says publicly available Campaign Asia Agency of the Year records indicate GrowthOps is the only agency to place on the podium in this category for four straight years. GrowthOps attributes the consistency to sustained capability rather than a single breakout campaign.

“Customer engagement today sits at the intersection of technology, creativity, and trust,” said Chris Greenough, General Manager & Regional Head of Creative Services at GrowthOps Malaysia. “Too often, the industry dresses up back-office production as innovation. We’ve deliberately chosen not to do that. We believe credibility with our clients, teams, and with audiences is a competitive advantage.”

While many agencies promote “AI labs”, “content factories”, and proprietary-sounding technology stacks, GrowthOps says its approach centres on clarity about what technology is being used, why it is used, and where human expertise remains irreplaceable. The agency has embedded practical AI use cases across its strategy, experience design, and performance teams so technology amplifies human judgement rather than replaces it.

Campaign Asia’s Agency of the Year Awards evaluate agencies on strategic impact, innovation, business performance, and effectiveness. GrowthOps said its multi-year recognition reflects a model built for long-term transformation rather than short-term experimentation.

Over the past year, GrowthOps Asia said it maintained strong financials despite regional market contraction, retained over 90% of top-tier clients across financial services, telco, aviation, and consumer sectors, and continued to scale internal talent while keeping attrition low in highly competitive creative and technology roles.

“Clients are far more sophisticated than the industry sometimes gives them credit for,” Chris stated. “They understand trade-offs. What they don’t appreciate is being sold mythology.” He continued, “Our view is simple: be honest about the model, be rigorous about the work, and let results speak.”

“Being recognised once is gratifying,” Chris said. “Being recognised four years in a row tells us we’re building something durable, both for our clients and our people.”