Johor’s Tunku Aminah Sultan Ibrahim has been appointed chairperson of Malaysian telco U Mobile following a restructuring of the company’s ownership that places majority control in local hands. The appointment comes after Mawar Setia Sdn Bhd — a company jointly formed by Tunku Aminah and U Mobile founder Vincent Tan
Advertising people love complicated ideas. Strategy decks with 47 slides. Purpose statements that require subtitles. Campaigns so layered you need a PhD in semiotics just to understand the key visual. And then, occasionally, a brand reminds everyone that the most powerful ideas in advertising are usually the simplest ones. This
Malaysia’s out-of-home (OOH) advertising industry rarely produces headline-grabbing deals. It is an industry built on roadside structures, long municipal approvals and the slow accumulation of locations rather than dramatic mergers. That is precisely why Seni Jaya Corp Bhd’s latest move deserves attention. At its recent Extraordinary General Meeting (EGM), shareholders
Every Ramadan, millions of Malaysians ask the same question. “Hari ini berbuka pukul berapa?” It is a small ritual repeated daily across homes, offices, campuses and construction sites. Phones are checked. WhatsApp groups light up. Someone inevitably Googles the time. This year, 7-Eleven Malaysia, together with its agency TBWA\Kuala Lumpur,
In Malaysia, Raya advertising often competes in a curious contest of its own. Every year, brands attempt to outdo each other with grander productions, tear-jerking reunions and impeccably styled kampung homes where nobody ever seems to sweat while cooking rendang. This year, Astro has chosen to poke gentle fun at
Every Raya story begins with a familiar image. A suitcase packed with gifts. A highway heading north. A family waiting patiently at the gate. For Malaysians, balik kampung is more than travel. It is a ritual. It is the great annual migration where city workers return to the villages that
Most commuters board a train expecting a routine journey: headphones on, eyes on the phone, destination in mind. But on Shanghai’s Metro Line 11, the daily commute has suddenly acquired a roar. To mark the return of the Chinese Grand Prix, LEGO China has transformed an entire metro train into
The music swells, the story moves, the audience feels something, but few pause to ask who shaped that emotional current. Last week, however, the world paused. Malaysian-born composer Joy Ngiaw stepped into the spotlight after winning the Outstanding Music Direction and Composition for an Animated Programme at the Children’s &
Walk into almost any Malaysian mall today and you will see it. A long queue outside a tea shop selling drinks for RM6. A new ice cream chain offering cones cheaper than bottled water. Another coffee brand opening three outlets within months of arriving. To consumers, it feels like a
In a festive season crowded with glossy Raya films, saturated colours and cinematic melodrama, P. Ramlee has returned not through an archive reel, but through a bucket of fried chicken and a plate of nasi berempah. That, in essence, is the playful premise behind Marrybrown’s new Ramadan campaign, Santapan Ramadan,
