MALKETEER

WPP Calls in McKinsey — and Signals a Return to Ruthless Focus

By The Malketeer When the world’s biggest advertising network hires the world’s most famous consulting firm to help “reset” its strategy, two things are clear. First, trouble has moved from the footnotes to the front page. Second, change will not be gentle. WPP’s decision to bring McKinsey back into the

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adidas’ New Film Signals a Turning Point in Football Storytelling

By The Malketeer Most World Cup build-ups follow a familiar formula — sweeping stadium shots, slow-motion sprints, sweaty close-ups, orchestral climax. Instead, adidas has swerved the obvious. It has gone cinematic, cheeky, and culturally elastic with La Preparacíon Americana — a campaign that doesn’t hype goals, but glorifies the messy,

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From School Tumbler to TikTok — MILO’s Bold Gen-Z Moment

By The Malketeer There was a time when MILO’s biggest cultural moment lived in the school canteen — a metal jug, a green plastic cup, and a queue of sweaty kids after sports day. That memory still warms us. But today, MILO isn’t just fuelling bodies. It’s trying to spark

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When E-Commerce Goes Off-Grid —Shopee’s Sabah Push is a Marketing Coup

By The Malketeer Digital inclusion doesn’t usually grab headlines. No confetti, no 11.11 countdown clock, no influencer flash mobs. But sometimes the most important brand story isn’t loud — it’s local. When Shopee rolled into Papar, Sabah, with its Rai Lokal Jelajah Komuniti series, this wasn’t just another CSR ribbon-cutting

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