By The Malketeer Digital inclusion doesn’t usually grab headlines. No confetti, no 11.11 countdown clock, no influencer flash mobs. But sometimes the most important brand story isn’t loud — it’s local. When Shopee rolled into Papar, Sabah, with its Rai Lokal Jelajah Komuniti series, this wasn’t just another CSR ribbon-cutting
By The Malketeer Some brand activations try to grab eyeballs. Coway’s latest one tries to open hearts. In a capital city famous for billboards, neon ambitions, and hurried footsteps, Coway has chosen something gentler — turning Kuala Lumpur’s monorail into a travelling sanctuary of everyday wellness. Not wellness as a
By The Malketeer In Malaysia, we like to believe multiculturalism is baked into our DNA — sambal next to kimchi next to chutney next to soy sauce, all on the same table. But cultural celebration without cultural understanding? That’s where even well-intentioned brands can tip from “Malaysia Truly Asia” into
By The Malketeer Malaysians don’t simply “do” 11.11 anymore. We turn it into sport. One eye on vouchers. One thumb on livestreams. One ear on influencers shouting “lagi murah!” And somehow, the brain still remembers to check out before the timer runs out. But this year’s 11.11 showdown wasn’t just
By The Malketeer Six seconds. That’s all STING needed to energise Southeast Asia — and, frankly, that’s all most of us get now before people scroll on. Forget brand monologues. Forget sentimental epics for every campaign. STING’s six-second blitz 18 rapid-fire video campaign with Leo Thailand isn’t just a creative
By The Malketeer Every so often, the Booker Prize reminds us of something the marketing industry forgets in its chase for “thumb-stopping content”: real stories don’t need polish. They need truth. This year, that truth came from David Szalay, the British-Hungarian writer who picked up the 2025 Booker Prize for
By The Malketeer There are policy decisions that rattle industries. Then there are those that quietly shift habits, culture, and marketing behaviour — often with deeper ripples than first assumed. Thailand’s new enforcement on afternoon alcohol restrictions sits firmly in the second category. Under updated rules, anyone caught drinking —
By The Malketeer PETRONAS has named Arni Laily Anwarrudin as its senior general manager of strategic communications, effective 1 November 2025 — signalling a sharpened, more integrated communications agenda as Malaysia’s national energy company steps deeper into its PETRONAS 2.0 transformation era. In her expanded remit, Arni now oversees enterprise-wide
By The Malketeer 2025 felt like an entire decade packed into twelve frenetic months. AI sprinted faster than anyone planned. Budgets tightened. Brands became more cautious than creative. And yet — audiences evolved faster than both. If 2024 was the year we “experimented with AI,” then 2025 was the year
By The Malketeer When a legacy media brand decides to rewind and relaunch, it usually means one thing: the audience has moved, and the brand needs to catch up. This week, Media Prima Audio did exactly that by bringing back Kool FM — not as a nostalgia act, but as
