MALKETEER

When a Government Designs an App Better Than Most Brands

An App Built for Emergencies. A Lesson Built for Marketers. If you’ve travelled recently, you’d know the modern Malaysian tourist packs two essentials: a passport and a phone. The Ministry of Foreign Affairs now wants to add a third — MyWorld Alert, an app designed to keep Malaysians safer abroad.

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When a Brand Stops Talking and Starts Belonging

There’s a moment in Etiqa’s latest brand film, Born here with you. Always here for you, where no one is selling anything. No policy. No premium breakdown. No “learn more” button screaming for attention. Just a Pakcik sliding a plate across the counter and saying, “Makan dulu, bayar kemudian.” (Eat

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Why 2026 Will Separate AI Users from AI Thinkers

For the last three years, artificial intelligence has felt like a warehouse rave funded by venture capital and powered by H100 chips. Loud. Relentless. Blinding. Every agency pitch, every CMO townhall, every conference panel had the same soundtrack: AI will save us, scale us, replace us, or turn us into

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