It begins, as most good ideas do, with a small irritation. Not a grand strategic insight. Not a data dashboard blinking red. Just the quiet, universal annoyance of wet slippers rubbing skin raw during Songkran. Anyone who has walked Bangkok’s streets during the Thai New Year knows it well. The
There are campaigns that chase attention and there are those that quietly rearrange the room. The latest move by The LEGO Group does the latter. Four of football’s most recognisable names — Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior — are brought together not on a pitch, not
A Malaysian creative, who started his journey in Kuala Lumpur, is now being tasked with sharpening how one of the world’s most storied agency networks looks, feels, and ultimately, connects. Naz Kasim has been appointed as the first-ever Executive Creative Director, Art and Design at M+C Saatchi North America, a
There’s a quiet shift happening in retail, and it doesn’t begin with price tags or promotions. It begins with how a space makes you feel. At IOI City Mall, Typo has chosen Malaysia as the launchpad for something bigger than a store opening. This is the brand’s first concept store
For years, the most reliable thing about an IKEA purchase wasn’t the flatpack. It was the small, L-shaped promise tucked inside. An Allen key that would be used once, then quietly disappear into a drawer of forgotten things. Now, IKEA Singapore has decided that maybe the problem wasn’t the tool.
If you can’t beat the scroll, you might as well hijack it. That, in essence, is the thinking behind The Brain Un-Rot Library, a new campaign by Grey Malaysia, part of Ogilvy Group Malaysia, in collaboration with BookXcess. It’s a campaign that doesn’t pretend TikTok is the enemy. Instead, it
Home furnishing giant, IKEA Malaysia, has appointed WPP Media Malaysia as its integrated media agency for the next three years, consolidating media strategy, planning, and buying under one roof. The move signals a recalibration of how retail media works in a market where discovery happens online, but decisions are still
If everything goes to plan, Malaysia may soon do what many governments have debated but few have executed cleanly: draw a hard line between childhood and the algorithm. At the centre of it is Communications Minister Datuk Fahmi Fadzil, who signalled that a nationwide restriction on social media access for
There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
A new consumer study by GrowthOps reveals a market that is unusually alert and increasingly cautious as geopolitical tensions involving Iran threaten to spill into everyday costs. What stands out is not just awareness but interpretation. This is no longer a petrol price surge concern but an escalating cost-of-living story.
