By The Malketeer For the first time in human history, more than six billion people are online and nearly 5.7 billion are active on social media. That’s two out of every three humans on the planet scrolling, liking, sharing, and increasingly generating with AI. Welcome to the age of the
By The Malketeer There was a time when the intimacy of a podcast was its currency. A human voice in your ear, sharing thoughts, laughter, or the occasional sigh that made you feel part of a real conversation. That time is now under siege. Artificial intelligence has found its next
I’d like to talk to you about Social Media. The most buggered-up and misunderstood element in contemptuous marketing (Contemporary, surely? Ed). I mentioned some time ago that I attended a University BA show in media and advertising where many of the students were producing 30” TV spots for their brand
OpenAI has taken its first bold step into ecommerce with the launch of Instant Checkout, a feature that lets U.S. users shop and pay for products directly inside ChatGPT. The move signals the company’s entry into “agentic commerce,” where AI doesn’t just recommend products—it completes the purchase. The rollout begins
The marketing playbook is being rewritten in real time as generative AI assistants like ChatGPT, Gemini, and Perplexity become the new gatekeepers of information. For brands, this shift is both a risk and an opportunity: the answers consumers receive from these tools are shaping purchase decisions, brand perception, and even
The claim that 1,500 people per week use ChatGPT before dying by suicide continues to surface online. But experts and emerging research caution it is not evidence-based… it remains a speculative extrapolation, not a grounded statistic. The number appears to originate from a rough calculation by OpenAI’s Sam Altman: starting
By Victor Tangermann A team of researchers from the Harvard Business School has found that a broad selection of popular AI companion apps use emotional manipulation tactics to stop users from leaving. As spotted by Psychology Today, the study found that five out of six popular AI companion apps — including Replika,
Malaysia’s social media landscape is being reshaped by a contentious battleground: influencers and the promotion of online gambling. As regulators intensify pressure on platforms and creators, marketing ethics and legal boundaries are converging in a new grey zone. Malaysian authorities are demanding stronger action against gambling ads proliferating on Meta
Inside Microsoft, the rapid pivot to AI has coincided with workforce reductions and reorganisations, leaving many employees uneasy. Sources cited by Futurism say morale is low, with some staff concerned their roles could be automated or made redundant as AI systems become more capable. Microsoft chief executive Satya Nadella is
By Prasoon Joshi Creativity has always been about more than expression. It’s been about building identity and cultural capital. In the modern era, brands have expanded their role to become storytellers, carrying culture, values and meaning into consumers’ lives. Today, creativity faces a new lens: AI. Celebrated, doubted and endlessly
