Inside Microsoft, the rapid pivot to AI has coincided with workforce reductions and reorganisations, leaving many employees uneasy. Sources cited by Futurism say morale is low, with some staff concerned their roles could be automated or made redundant as AI systems become more capable. Microsoft chief executive Satya Nadella is
By Prasoon Joshi Creativity has always been about more than expression. It’s been about building identity and cultural capital. In the modern era, brands have expanded their role to become storytellers, carrying culture, values and meaning into consumers’ lives. Today, creativity faces a new lens: AI. Celebrated, doubted and endlessly
Malaysian shoppers are increasingly embracing artificial intelligence (AI), with 58% saying they use it to enhance how they shop. This places the country well ahead of the global average, where only 37% of consumers report using AI in their shopping journey, according to the newly released Adyen Retail Report 2025.
Google has been fined €2.95bn (£2.5bn) by the European Commission for allegedly abusing its dominance in the ad tech sector — the system that decides which online ads are shown and where. According to the Commission, the tech giant breached competition laws by giving preferential treatment to its own advertising
The air in Malaysia is already buzzing with anticipation. For marketers, the Q4 festive season is a high-stakes arena, a vibrant celebration of New Year, Deepavali, and Christmas. This period is not just about higher sales volume; it’s about a brand’s ability to connect with customers at an unprecedented pace
By The Malketeer Malaysia’s Communications Minister Fahmi Fadzil has fired a warning shot at global tech giants, putting social platforms on notice for their sluggish response to fake news and harmful content. Speaking after the AI Grand Prix Conference 2025, Fahmi revealed that TikTok’s top management has been summoned to
By The Malketeer If Malaysian consumers were once cautious explorers in the digital marketplace, today they are fearless voyagers. A new study by Airwallex, in partnership with Statista, reveals that Malaysia’s online shoppers are not just comfortable with cross-border eCommerce, they thrive on it. At 94%, Malaysian consumers top the
While mature markets wrestle with tech overload, emerging regions are quietly setting the pace for martech innovation. From mobile-first adoption in the Middle East to AI-driven personalisation in Southeast Asia, brands are leapfrogging legacy systems and rewriting the rules of customer engagement. In this exclusive interview with MARKETING Magazine, we
By The Malketeer Walk into any marketing brainstorm today and chances are the letters “A” and “I” will float onto the whiteboard within the first five minutes. Yet increasingly, audiences are rolling their eyes. A new insult has even entered the Gen Z lexicon: “clankers” – borrowed from Star Wars,
By The Malketeer When Malaysia’s Communications Minister Datuk Fahmi Fadzil publicly rebuked TikTok for appointing a former Israeli Defence Forces (IDF) soldier as its New York–based “hate content manager,” it might have read, to some, as another diplomatic flare-up. But for marketers and brand custodians, this protest cuts deeper into
