
When a Cybersecurity App Becomes a Brand Crisis —India’s U-Turn Holds a Lesson for Marketers
There’s a curious irony in India’s latest tech controversy: a government-built cyber safety app meant to inspire trust ended up triggering a nationwide trust deficit. The plan was simple on paper. All new smartphones would come preloaded with Sanchar Saathi, a state-run cyber safety app that helps users verify handset








