While mature markets wrestle with tech overload, emerging regions are quietly setting the pace for martech innovation. From mobile-first adoption in the Middle East to AI-driven personalisation in Southeast Asia, brands are leapfrogging legacy systems and rewriting the rules of customer engagement. In this exclusive interview with MARKETING Magazine, we
By The Malketeer Walk into any marketing brainstorm today and chances are the letters “A” and “I” will float onto the whiteboard within the first five minutes. Yet increasingly, audiences are rolling their eyes. A new insult has even entered the Gen Z lexicon: “clankers” – borrowed from Star Wars,
By The Malketeer When Malaysia’s Communications Minister Datuk Fahmi Fadzil publicly rebuked TikTok for appointing a former Israeli Defence Forces (IDF) soldier as its New York–based “hate content manager,” it might have read, to some, as another diplomatic flare-up. But for marketers and brand custodians, this protest cuts deeper into
Artificial intelligence is changing the sales game. For B2B leaders, it’s no longer a nice-to-have. It’s the edge that separates winners from the rest. Indhra Seghar’s upcoming workshop, Skyrocket Your B2B Sales With AI Prompt Engineering, shows us how to turn simple prompts into powerful business outcomes. This is not
By Triton Dsouza, Chief Business Officer, SEA, Netcore Cloud The consumer landscape in Malaysia is evolving at an unprecedented pace. With one of the highest mobile penetration rates in the region, convenience is no longer a perk—it’s the bare minimum. Today’s Malaysian consumers expect seamless digital journeys and instant gratification
By The Malketeer For two decades, marketers have chased Google rankings, pouring budgets into SEO and SEM. But what happens when consumers stop searching and start asking AI? That’s the future Havas Media Network (HMN) UK is preparing for with the launch of Brand Insights AI, a new tool that
By The Malketeer Malaysians are adopting artificial intelligence at record speed with daily usage jumping from 75% in 2024 to 89% this year, according to Telenor Asia’s Digital Lives Decoded 2025: Building Trust in Malaysia’s AI Future report. AI is no longer an occasional convenience for Malaysians. It’s part of
By The Malketeer At the ASEAN AI Malaysia Summit 2025, YTL AI Labs took centre stage to unveil ILMU (Intelek Luhur Malaysia Untukmu), Malaysia’s first homegrown multimodal large language model (LLM). But it was their android ambassador, Terry, who unexpectedly became the evening’s headline—by falling silent mid-presentation in front of
By The Malketeer In a move set to reshape customer engagement in Asia’s most dynamic markets, AnyMind Group has extended its AI-powered customer service platform, AnyChat, to WhatsApp. Already a household name for messaging in India, Indonesia, the Philippines, Malaysia, and Singapore, WhatsApp’s vast reach — over three billion monthly
By The Malketeer Malaysia’s retail engine shows no signs of slowing, fuelled by surging digital transactions and festive cheer. According to the Department of Statistics Malaysia (DOSM), the country’s wholesale and retail trade clocked in a robust 4.8% year-on-year growth in June 2025, hitting RM153 billion in sales — with
