As Chief Strategy Officer at VML Malaysia, Filipe Lampreia’s belief is that marketing must be grounded in cultural empathy. With a career spanning more than 20 years across multiple industries and international markets, his journey is rooted in a deep commitment to connecting brands with diverse audiences. One of the
From content creator to industry leader, Joel Lim’s journey to becoming Partner and Director at MantaYaY was anything but ordinary. His TikTok persona, Bang Joel, skyrocketed to fame, garnering 1 million followers in just 64 days. Rather than resting on personal success, Joel saw a bigger picture — one where
Queenie Goh stands out as the sole female leader in the C-Suite at CUCKOO International, overseeing the marketing, customer service, T&D and HR divisions. Her journey from fashion to home appliances, agency roles to corporate leadership, reflects her versatility and deep understanding of market dynamics, consumer behaviour, and industry trends. Under
From Global Experience to Local Insight: Filipe Lampreia’s journey to becoming Chief Strategy Officer at VML Malaysia is rooted in a deep understanding of cultural nuance, an innovative strategic mindset, and a commitment to connecting brands with diverse audiences. With a career spanning more than 20 years across multiple industries
With over 26 years in the automotive industry, Salawati Yusoff has been a key driving force behind Proton and PRO-NET’s transformative growth and brand innovation in the past decade. As the current Chief Brand Officer for PRO-NET, she led the marketing transformation that placed Proton at the forefront of Malaysia’s
With data overloading our minds and measurement metrics the new mantra for successful and accountable marketing, we are now in a tailspin of new ways of doing things. Even these ways change by the day. The charged up ecosystem, where budgets get lower, channels keep increasing, and targets get unrealistic,
From TikTok Star to Industry Powerhouse From content creator to industry leader, Joel Lim Min Sheu’s journey in the digital realm began with a deep-rooted passion for content creation. His TikTok persona, Bang Joel, skyrocketed to fame, garnering 1 million followers in just 64 days. This remarkable feat highlighted Joel’s
Diana, or you can call her D or Boo for short, is a mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising. Known for her people-first leadership and innovative approach, she has led high-performing teams across top companies like Lazada Group, Axiata Digital, and Boost. As
With over 20 years in the Malaysian entertainment industry, Norsalvina Alwee has played a key role in shaping the local cinema landscape. Starting as an intern at Astro Shaw Tayangan Unggul in 2004, she now leads as Head of Brand and Film Distribution at Astro Shaw. From those early beginnings,
Fiona Liao is an innovative and forward-thinking marketer with over 25 years of experience. Currently serving as the Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia, she has been instrumental in revitalizing the brand since 2022. Prior to this, she spent over 13 years at Prudential Assurance Malaysia
