The agency created it. The client paid for it. The consumer shares it. The culture absorbs it. So who really owns the ad? Intellectual Property law says the rights usually belong to the party that commissions and pays for the work – the client. Contracts are drafted to make this
This Discovery Edition of the Malaysian CMO Awards celebrates 19 deserving CMOs who have never won before. The shortlisting and finalising of winners was done by industry award-winning peers who served as stringent pre-qualifiers, adding more prestige to the already high standards. They joined the quest for excellence and brought
Siti Natrah Amirah stands as a prominent figure in Malaysia’s fashion marketing landscape, currently serving as the Head of Marketing & Creative at Siti Khadijah, a leading modest fashion brand. Since joining the company in 2015, she has been instrumental in orchestrating over 100 brand campaigns, helping Siti Khadijah evolve
When it comes to building brands that resonate and leading teams that inspire, few do it with the insight and energy of Diana Boo. A mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising, Diana has spent her career leading high-performing teams across top companies like
In today’s competitive retail landscape, few brands have managed to evolve as dynamically as MR.D.I.Y. — and at the heart of that transformation is Alex Goh, Vice President of Marketing for the MR.D.I.Y. Group. With over 14 years of experience in brand strategy, CRM, and innovation, Alex has been instrumental
Elaine J. Chew is a self-proclaimed “Solutionist”. She may not have all the answers, but she will find options and solutions to most problems. Renowned for her innovative answers to complex challenges, she carved a formidable path across fiercely competitive industries, from aviation to luxury property development. Most recently, she
In the fast-paced world of marketing and brand innovation, Izra Izzuddin stands out as a dynamic force. With an impressive career spanning two decades, she has left her mark across some of Malaysia’s most iconic brands — from Nestlé and Media Prima to AirAsia, Firefly Airlines, and Touch ‘n Go
Nina Sharil Khan is not your typical mentor, coach, or entrepreneur — and that’s exactly what makes her unforgettable. From championing brands to coaching individuals through their own transformations, her career is a masterclass in resilience, authenticity, and the power of “just langgar”. Today, as Chief Marketing Officer at Infinite
As Chief Strategy Officer at VML Malaysia, Filipe Lampreia’s belief is that marketing must be grounded in cultural empathy. With a career spanning more than 20 years across multiple industries and international markets, his journey is rooted in a deep commitment to connecting brands with diverse audiences. One of the
From content creator to industry leader, Joel Lim’s journey to becoming Partner and Director at MantaYaY was anything but ordinary. His TikTok persona, Bang Joel, skyrocketed to fame, garnering 1 million followers in just 64 days. Rather than resting on personal success, Joel saw a bigger picture — one where
