Retail doesn’t have a visibility problem, it has a conversion problem. Shopper360 exists to solve that by engineering retail environments that influence decisions where they matter most: in-store, at shelf and within seconds of purchase. In the broader Out-of-Home ecosystem, few environments are as commercially potent, or as misunderstood, as
The music swells, the story moves, the audience feels something, but few pause to ask who shaped that emotional current. Last week, however, the world paused. Malaysian-born composer Joy Ngiaw stepped into the spotlight after winning the Outstanding Music Direction and Composition for an Animated Programme at the Children’s &
Walk into almost any Malaysian mall today and you will see it. A long queue outside a tea shop selling drinks for RM6. A new ice cream chain offering cones cheaper than bottled water. Another coffee brand opening three outlets within months of arriving. To consumers, it feels like a
In a festive season crowded with glossy Raya films, saturated colours and cinematic melodrama, P. Ramlee has returned not through an archive reel, but through a bucket of fried chicken and a plate of nasi berempah. That, in essence, is the playful premise behind Marrybrown’s new Ramadan campaign, Santapan Ramadan,
Putrajaya may soon revisit one of the most defining workplace policies of the pandemic era — work-from-home (WFH). The Malaysian government is studying the feasibility of implementing WFH arrangements for civil servants as rising global energy prices and geopolitical tensions begin to ripple across economies worldwide. The proposal is expected
Beginning 14 April 2026, financial services advertisers targeting Malaysian consumers on Google platforms will be required to complete a Financial Services Verification (FSV) certification. The move is designed to ensure that only legitimate, licensed financial providers can run ads related to banking, loans, investments, or other financial services. On the
Spritzer has chosen to do something more mischievous this year for Hari Raya. Instead of tugging heartstrings, the Malaysian bottled water brand has turned the Raya kitchen into a musical stage — complete with rhymes, pantun, suspicion from an auntie, and a chorus built around an unlikely ingredient: sparkling water.
Not long ago, TikTok was dismissed as the noisy playground of teenagers dancing into their phones. Today, it appears to be something far more consequential. According to the TikTok Socioeconomic Impact Report 2025, the platform contributed RM20 billion in gross value added to Malaysia’s economy last year and supported more
Every Hari Raya season in Malaysia comes with its own soundtrack. Radios spin familiar tunes. Shopping malls loop festive jingles. Families drive home with a Raya playlist humming in the background. This year, AirAsia has decided to join the chorus—not with a typical advertisement, but with a full-blown festive anthem.
With Hari Raya Aidilfitri around the corner, CelcomDigi Berhad shares “Penyeri Tradisi Raya”, a festive short film that steps behind the curtain to spotlight the remarkable individuals whose craft shapes the sights, sounds, and flavours of the celebration that we knew and grew up with. “Penyeri Tradisi Raya” continues CelcomDigi’s
