Posted on by Nathalie Tay
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Catcha Digital Acquires Framemotion Studio
14 Mar
Catcha Digital Berhad (“Catcha Digital”) today announced that iMedia Asia Sdn Bhd (“iMedia”), a wholly-owned subsidiary of Catcha Digital, has entered into a conditional share sale agreement to acquire a majority shareholding of 60% in Framemotion Studio Sdn Bhd (“FrameMotion”).
FrameMotion is expected to deliver a profit after tax and minority interest (“PATAMI”) of no less than RM6.8 million for the 12 month period after date of completion of the sale and purchase of shares (“Completion”), and RM6.8 million for the period that is 13th to 24th months after the Completion, respectively.
This strategic acquisition combines Catcha Digital’s digital solutions with FrameMotion’s award-winning production capabilities in immersive digital experiences and animation. This transaction is expected to contribute positively to Catcha Digital’s earnings in the future.
FrameMotion, an award-winning integrated consultancy, specialising in creating, designing, and delivering immersive digital and animated experiences across Southeast Asia and other countries. It has consistently delivered groundbreaking projects for a diverse roster of high-profile clients, such as Petronas, Gamuda, Sephora, L’Oréal, Maxis, OCBC and Samsung.
In 2023, FrameMotion also served as the co-organiser for the Van Gogh Alive exhibition, and also launched its own artificial intelligence (AI) driven multi-sensory experience, The Greatest Artist exhibition, which collectively attracted over 300,000 visitors.
In recognition of his pioneering contributions in this space, Jeand Pua Yin Chye, co-founder and CEO of FrameMotion, was named EY Technology Entrepreneur of The Year Malaysia in 2024. FrameMotion has been consistently profitable in the last 10 years and recorded a profit after tax of RM7.0m in the financial year ended 31 December 2023.
“We are very excited about this acquisition and believe that integrating FrameMotion’s cutting-edge expertise with our wide network will enable us to offer highly innovative and integrated solutions to clients across the region. We can’t wait to push the boundaries of digital storytelling with the FrameMotion team,” said Patrick Grove, Chairman of Catcha Digital.
“This deal with Catcha Digital is a game-changer for our company. Their acquisition not only validates our creative vision but also accelerates our ability to deliver world-class digital experiences. We look forward to integrating with Catcha Digital’s broad suite of digital solutions to elevate our offerings to clients of both parties,” said Jeand Pua Yin Chye, co-founder and CEO of FrameMotion.
The proposed acquisition aligns with Catcha Digital’s vision to build the leading digital group in ASEAN, targeting the region’s fast-growing digital economy, valued at approximately RM1 trillion according to Google, Temasek, and Bain & Company’s 2024 SEA e-Conomy report.
The Group continues to seek strategic investments and proposed acquisitions that complement its existing segments while expanding its presence in the digital economy.
