Catcha Digital Acquires Award-Winning Digital Consultancy, Digital Symphony, to Expand Its Digital Marketing Capabilities

Catcha Digital Berhad (“Catcha Digital”) today announced that it has entered into a conditional share sale agreement to acquire a 51% equity interest in DS Services Sdn Bhd (“Digital Symphony”) for a cash consideration of RM22.95 million (subject to the adjustments as set out in the conditional share sale agreement).

The cash consideration is payable in 3 tranches across 24 months after the date of completion of the sale and purchase of shares (“Completion”), and is tied to the achievement of the expected net profit after tax (PAT) of Digital Symphony and its subsidiaries of RM4.5 million and RM4.5 million for the 12 months after Completion and the period from 13th to 24th months after Completion, respectively. This transaction is expected to contribute positively to Catcha Digital’s earnings in the future.

Launched in 2017 by Kuhan Kumar, Digital Symphony is a data-driven digital marketing consultancy that operates in Malaysia and Singapore. It specialises in performance marketing, leveraging automation, data analytics, and custom software solutions to help brands achieve their digital advertising goals.

The company offers solutions designed to enhance digital advertising efficiency through proprietary software and machine learning solutions. Digital Symphony operates in key industries, including property development, automotive, and education, helping brands execute precision-targeted digital campaigns.

The acquisition provides significant cross-selling opportunities between Catcha Digital’s existing advertising client base and Digital Symphony’s clientele. Catcha Digital and its subsidiaries will be able to offer Digital Symphony’s data-driven performance marketing solutions to its clients, while Digital Symphony can leverage Catcha Digital’s extensive digital media ecosystem and broad reach to enhance its offerings. This data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.

“Kuhan and his team have built a company that doesn’t just run ads—it runs highly optimised, data- driven campaigns that deliver real, measurable impact. With this acquisition, we’re doubling down on the power of data, automation, and machine learning to create even better solutions for advertisers. The combination of Digital Symphony’s result-driven performance marketing and Catcha Digital’s extensive audience reach is a game-changer for brands looking to scale their digital presence,” said Patrick Grove, Chairman of Catcha Digital.

“Since our inception, we’ve been focused on delivering results for our clientele. The digital landscape moves fast, and the brands that succeed are the ones that can harness technology and data to make smarter marketing decisions. Partnering with Catcha Digital allows us to take our marketing solutions to the next level, reaching more advertisers and delivering even greater value. We’re excited about what’s ahead and look forward to pushing the boundaries of performance marketing together,” said Kuhan Kumar, founder and CEO of Digital Symphony.

The proposed acquisition aligns with Catcha Digital’s vision to build the leading digital group in ASEAN, targeting the region’s fast-growing digital economy, valued at approximately RM1 trillion according to Google, Temasek, and Bain & Company’s 2024 SEA e-Conomy report. The Group continues to seek strategic investments and proposed acquisitions that complement its existing segments while expanding its presence in the digital economy beyond digital media.