ABOUT THE APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
Submissions Deadline
30th June 2025
Finalist Announcement
4th July 2025
APPIES Festival – Judging & Presentations
9th – 10th July 2025
Sheraton PJ
APPIES Awards Night
8th August 2025
Eastin KL
WHO CAN PARTICIPATE
✓ Creative Brand/ Communications Agencies
✓ Media Specialists/ Consultancies and Media Owners
✓ Digital Companies
✓ Marketing/ Brand & Consumer Services organisations
DAY 01 (9th JULY)
| 8:00 AM | Registrations & Morning Coffee/Tea | ||||
| 9:00 AM | Welcome by Appies Malaysia President, PROF. HARMANDAR SINGH | ||||
| 9:10 AM - 10:10 AM | KEYNOTE PRESENTATION D.SRIRAM, Co-Founder & Managing Partner, Searchlight Management Consulting |
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| 10:10 AM - 10:30 AM | Registrations & Morning Coffee/Tea | ||||
| CATEGORY | TIME | HALL | CAMPAIGN | BRAND | AGENCY |
| Best in Social | 10:30 AM - 10:45 AM | HALL A | The Ekspres Campaign | KLIA Ekspres | BLWN |
| Best in AI | HALL B | Which Speedster Are You? | CelcomDigi | Kingdom Digital | |
| Best in Festive | HALL C | Aiken Double the Brightness for a Brighter Year | Aiken | MBCS | |
| Best in Festive | 10:45 AM - 11:00 AM | HALL A | CULTIVATING DREAMS TOGETHER | CGC | CD Advertising |
| Best in Financial Services | HALL B | Allianz Travel Tales | Allianz Malaysia | MediaCliQ | |
| Best in Festive | HALL C | ReToss Tradition A New Take on Yee Sang | MCM 美中美 | ABR Group | |
| Best in Influencer & Creator Marketing | 11:00 AM - 11:15 AM | HALL A | Aiken Double the Brightness for a Brighter Year | Aiken | MBCS |
| Best in Customer Experience | HALL B | Fila Pickle Wickle - Game. Set. Experience | Fila | FWO Consultancy Sdn Bhd | |
| Best in Innovation | HALL C | Which Speedster Are You? | CelcomDigi | Kingdom Digital | |
| Best in Influencer & Creator Marketing | 11:15 AM - 11:30 AM | HALL A | #HealingDiLangkawi | LANGKAWI 99 MAGICAL ISLANDS | CD Advertising |
| Best in AI | HALL B | CelcomDigi Enterprise: Winning Malay SMEs Through the Power of AI Pantun | CelcomDigi Enterprise | OMD Malaysia | |
| Best in Automotive & Transport | HALL C | A Quest for More | Shell | GrowthOps Asia | |
| Best in Digital | 11:30 AM - 11:45 AM | HALL A | Unifi Device Fiesta | Unifi | GrowthOps Asia |
| Best in Festive | HALL B | Excited Raya | MYDIN | Mydin Mohamed Holdings Berhad | |
| Best in Non-Food FMCG | HALL C | Aiken Double the Brightness for a Brighter Year | Aiken | MBCS | |
| Best in Influencer & Creator Marketing | 11:45 AM - 12:00 PM | HALL A | Pasti Stedi Livestream with 100PLUS | 100PLUS | Gushcloud Malaysia |
| Best in Social | HALL B | #HealingDiLangkawi | LANGKAWI 99 MAGICAL ISLANDS | CD Advertising | |
| Best in Innovation | HALL C | CelcomDigi Enterprise: Winning Malay SMEs Through the Power of AI Pantun | CelcomDigi Enterprise | OMD Malaysia | |
| Best in Influencer & Creator Marketing | 12:00 PM - 12:15 PM | HALL A | Safi Hijabista Deodorant Ketibas, Ketibus, Ketitam | Safi Hijabista Bodycare | MBCS |
| Best in Customer Experience | HALL B | Making Journeys Better - The Orange Hot Relaunch of Journify Holidays | Journify Holidays | Trapper Media Services | |
| Best in Customer Experience | HALL C | There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2 | Netflix | Trapper Media Services | |
| Best in B2B | 12:15 PM - 12:30 PM | HALL A | Alliance BizSmart Challenge: Elevator pitch drives 9% sales growth | Alliance Bank | Ampersand Advisory |
| Best in Influencer & Creator Marketing | HALL B | Pre Loved with Besties Vol 2 x Seasons | Seasons | Gushcloud Malaysia | |
| Best in Travel & Hospitality | HALL C | #HealingDiLangkawi | LANGKAWI 99 MAGICAL ISLANDS | CD Advertising | |
| Best in Customer Experience | 12:30 PM - 12:45 PM | HALL A | FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales | Calpis Soda | Ampersand Advisory |
| Best in Digital | HALL B | - | - | - | |
| Best in AI | HALL C | Safi Serlah Seri Diri | Safi | MBCS | |
| Best in E-Commerce | 12:45 PM - 01:00 PM | HALL A | Aiken Brightening illuminate CNY's eCommerce sales | Aiken | PHD Media |
| Best in Healthcare | HALL B | Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability |
Alliance Bank | Ampersand Advisory | |
| Best in OOH/DOOH | HALL C | Making Journeys Better - The Orange Hot Relaunch of Journify Holidays | Journify Holidays | Trapper Media Services | |
| 01:00 PM - 02:00 PM | LUNCH | ||||
| Best in Festive | 02:00 PM - 02:15 PM | HALL A | - | - | - |
| Best in Digital | HALL B | FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales | Calpis Soda | Ampersand Advisory | |
| Best in Influencer & Creator Marketing | HALL C | Seasons Ramadan Bersama Imran Bard | Seasons | Gushcloud Malaysia | |
| Best in Digital | 02:15 PM - 02:30 PM | HALL A | An Ele-vated Shower Experience: Turning Bath Time into a Digital Playground of Fun | Carrie Junior | PHD Media |
| Best in Customer Experience | HALL B | One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support | Atlas Vending | Ampersand Advisory | |
| Best in Influencer & Creator Marketing | HALL C | Tackling “Sun-Screenxiety” with Aiken Ceramide Sunscreen | Aiken | PHD Media | |
| Best in E-Commerce | 02:30 PM - 02:45 PM | HALL A | FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales | Calpis Soda | Ampersand Advisory |
| Best in Tech | HALL B | CelcomDigi Fibre: Building a Fibre Funnel That Works Smarter | CelcomDigi Fibre | OMD Malaysia | |
| Best in Financial Services | HALL C | The Ultimate Elevator Pitch gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20% | Alliance Bank | Ampersand Advisory | |
| Best in Festive | 02:45 PM - 03:00 PM | HALL A | Safi Serlah Seri Diri | Safi | MBCS |
| Best in Influencer & Creator Marketing | HALL B | 6 Cancer Survivors turn Influencers to drive sales+ 11,000 screenings | HOMESOY | Ampersand Advisory | |
| Best in Non-Food FMCG | HALL C | The "Ele-vating" Shower Experience that Transforms Bath Time into Fun time | Carrie Junior | PHD Media | |
| Best in Education & Training | 03:00 PM - 03:15 PM | HALL A | The Ultimate Elevator Pitch: 60 Seconds to Greatness: Redefining the SME Pitch | Alliance Bank | Ampersand Advisory |
| Best in Customer Experience | HALL B | Legitimizing Esports, driving sales with Malaysia’s first ever ESports Month | Goodday | Ampersand Advisory | |
| Best in Digital | HALL C | CelcomDigi Fibre: Right Time, Right User, Real Results | CelcomDigi Fibre | OMD Malaysia | |
| Best in Govt/NGO | 03:15 PM - 03:30 PM | HALL A | DASHING – A Force for Good | Dashing | Mutiara Harisson (part of McCann Worldgroup) |
| Best in Festive | HALL B | One Culture. One Campaign. Millions Reached in East Malaysia | Pepsi | Ampersand Advisory | |
| Best in Sustainability | HALL C | Safi Serlah Seri Diri | Safi | MBCS | |
| Best in Digital | 03:30 PM - 03:45 PM | HALL A | Legitimizing Esports, driving sales with Malaysia’s first ever ESports Month | Goodday | Ampersand Advisory |
| Best in Customer Experience | HALL B | The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20% | Alliance Bank | Ampersand Advisory | |
| Best in Digital | HALL C | Beyond Impressions: 6 Survivor stories drive record sales & 11000 screenings | HOMESOY | Ampersand Advisory | |
| Best in Non-Food FMCG | 03:45 PM - 04:00 PM | HALL A | Safi Shayla Hair Mist Sembur, Play, Slay | SAFI Shayla | MBCS |
| Best in Festive | HALL B | Keluang Man Movie: Local superhero drives local coffee flavour growth | Wonda | Ampersand Advisory | |
| Best in AI | HALL C | Dashing Bad Boyz Deodorant Spray — Powered by AI. Shared by AI. | Dashing | Mutiara Harisson (part of McCann Worldgroup) | |
| 04:00 PM - 04:30 PM | COFFEE BREAK & NETWORKING | ||||
| Best in Healthcare | 04:30 PM - 04:45 PM | HALL A | Stop That Dot: 6 Survivor Stories Empower Women to Fight Breast Cancer | HOMESOY | Ampersand Advisory |
| Best in Influencer & Creator Marketing | HALL B | Peugeot Weekender Experience | Peugeot | Gushcloud Malaysia | |
| Best in Govt/ NGO | HALL C | Atlas Ecopod: World's Slimmest Reverse Vending Machine with Compaction System | Atlas Vending | Ampersand Advisory | |
| Best in Govt/ NGO | 04:45 PM - 05:00 PM | HALL A | One Culture. One Campaign. Millions Reached in East Malaysia | Pepsi | Ampersand Advisory |
| Best in Festive | HALL B | IGNITING NATIONAL PRIDE IN THE LOUDEST, PROUDEST AND MOST LOCAL WAY: BERSAMA SATU SUARA | MR.DIY | THE SHOUT GROUP/FCB SHOUT | |
| Best in Influencer & Creator Marketing | HALL C | IG Made me buy it | Safi | PHD Media | |
| Best in Influencer & Creator Marketing | 05:00 PM - 05:15 PM | HALL A | Dashing x Tottenham Hotspur — From London with Locker Room Cred | Dashing | PHD Media |
| Best in FMCG - F&B | HALL B | Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer | HOMESOY | Ampersand Advisory | |
| Best in Education & Training | HALL C | One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support | Atlas Vending | Ampersand Advisory | |
| Best in FMCG - F&B | 05:15 PM - 05:30 PM | HALL A | Keluang Man Movie: Local superhero drives local coffee flavour growth | Wonda | Ampersand Advisory |
| Best in Influencer & Creator Marketing | HALL B | Skuad 5G | CelcomDigi | PersonEdge Sdn Bhd | |
| Best in Non-Food FMCG | HALL C | IGNITING NATIONAL PRIDE IN THE LOUDEST, PROUDEST AND MOST LOCAL WAY: BERSAMA SATU SUARA | MR.DIY | THE SHOUT GROUP/FCB SHOUT | |
| Best in Innovation | 05:30 PM - 05:45 PM | HALL A | Atlas Ecopod: World's Slimmest Reverse Vending Machine with Compaction System | Atlas Vending | Ampersand Advisory |
| Best in Digital | HALL B | Malaysia’s first ever Senior Esports Team | Goodday | Ampersand Advisory | |
| Best in Festive | HALL C | Belonging: Turning old clothes into new hope | RHB Bank | THE SHOUT GROUP/FCB SHOUT | |
| Best in E-Commerce | 05:45 PM - 06:00 PM | HALL A | Chic Takes Over TikTok: Turning Visibility into Conversions | Enchanteur | PHD Media |
| Best in OOH/ DOOH | HALL B | The Real M Nasir | Wonda | Ampersand Advisory | |
| Best in OOH/DOOH | HALL C | CelcomDigi Dreams to the Heart of Sabahans, The Dreamer | CelcomDigi | Posterscope Malaysia | |
DAY 02 (10th JULY)
| 8.00am | Registrations & Morning Coffee/Tea | ||||
| CATEGORY | TIME | HALL | CAMPAIGN | BRAND | AGENCY |
| Best in FMCG - F&B | 09:00 AM - 09:15 AM | HALL A | Malaysia’s first ever Senior Esports Team | Goodday | Ampersand Advisory |
| Best in Non-Food FMCG | HALL B | Atlas Ecopod: World's Slimmest Reverse Vending Machine with Compaction System | Atlas Vending | Ampersand Advisory | |
| Best in Festive | HALL C | SDP: Elmina City - Where Wellness Lives, and Content Leads the Way | Sime Darby Property | WPP Media | |
| Best in Social | 09:15 AM - 09:30 AM | HALL A | The Real M Nasir | Wonda | Ampersand Advisory |
| Best in Influencer & Creator Marketing | HALL B | SDP: Elmina City - Where Wellness Lives, and Content Leads the Way | Sime Darby Property | WPP Media | |
| Best in Automotive & Transport | HALL C | Toyota Gazoo Racing Season 7: Malaysia’s First All-Digital Motorsports Spectacle | Toyota | Trapper Media Services | |
| Best in Festive | 09:30 AM - 09:45 AM | HALL A | #EratkanIkatan — A Raya Campaign That Rebuilt Bonds With Youth | CelcomDigi Berhad | M+C Saatchi |
| Best in Festive | HALL B | Bawa Balik Yang 'Itu' | Farm Fresh | Edelman | |
| Best in Festive | HALL C | Ular-Lar CNY 2025 | MR.DIY | MR.DIY | |
| Best in FMCG - F&B | 09:45 AM - 10:00 AM | HALL A | FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales | Calpis Soda | Ampersand Advisory |
| Best in Innovation | HALL B | Bekpes Hot Tawan Puncak Kinabalu | Hot FM | Media Prima Audio | |
| Best in Innovation | HALL C | Ultimate Elevator Pitch: 60 Seconds that reinvent the category! | Alliance Bank | Ampersand Advisory | |
| Best in FMCG - F&B | 10:00 AM - 10:15 AM | HALL A | Bawa Balik Yang 'Itu' | Farm Fresh | Edelman |
| Best in B2B | HALL B | CelcomDigi AiX – Innovation that Converts | CelcomDigi Berhad | M+C Saatchi | |
| Best in Govt/NGO | HALL C | Jangan Scam Hatiku | Bank Negara Malaysia (BNM) | M+C Saatchi | |
| Best in FMCG - F&B | 10:15 AM - 10:30 AM | HALL A | - | - | - |
| Best in Innovation | HALL B | FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales | Calpis Soda | Ampersand Advisory | |
| Best in Govt/NGO | HALL C | Dreaming Big, Drawing Bigger: How Toyota’s Art Contest Became a National Movement | Toyota | Trapper Media Services | |
| Best in FMCG - F&B | 10:30 AM - 10:45 AM | HALL A | Legitimizing Esports, driving sales with Malaysia’s first ever ESports Month | Goodday | Ampersand Advisory |
| Best in OOH/ DOOH | HALL B | Atlas Ecopod: World's Slimmest Reverse Vending Machine with Compaction System | Atlas Vending | Ampersand Advisory | |
| Best in Non-Food FMCG | HALL C | CelcomDigi One Plan | CelcomDigi | M+C Saatchi | |
| 10:45 AM - 11:15 AM | COFFEE BREAK & NETWORKING | ||||
| Best in Influencer & Creator Marketing | 11:15 AM - 11:30 AM | HALL A | CelcomDigi x SRG – Turning Disruption into Influence | CelcomDigi Berhad | M+C Saatchi |
| Best in Innovation | HALL B | Legitimizing Esports, driving sales with Malaysia’s first ever ESports Month | Goodday | Ampersand Advisory | |
| Best in Non-Food FMCG | HALL C | There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2 | Netflix | Trapper Media Services | |
| Best in Tech | 11:30 AM - 11:45 AM | HALL A | Dashing Bad Boyz Deodorant Spray — The Deo of the Future | Dashing | Mutiara Harisson (part of McCann Worldgroup) |
| Best in FMCG - F&B | HALL B | Pepsi Harvest: A Cultural Celebration Across Every Touchpoint | Pepsi | Ampersand Advisory | |
| Best in Non-Food FMCG | HALL C | PANDAi Jaga Anda | MR.DIY | M+C Saatchi | |
| Best in Social | 11:45 AM - 12:00 PM | HALL A | FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales | Calpis Soda | Ampersand Advisory |
| Best in Non-Food FMCG | HALL B | CelcomDigi Skuad 5G | CelcomDigi Network | ONE Team (Naga DDB Tribal + M&C Saatchi) | |
| Best in Sustainability | HALL C | Atlas Ecopod: World's Slimmest Reverse Vending Machine with Compaction System | Atlas Vending | Ampersand Advisory | |
| Best in Innovation | 12:00 PM - 12:15 PM | HALL A | Malaysia’s first ever Senior Esports Team | Goodday | Ampersand Advisory |
| Best in Influencer & Creator Marketing | HALL B | Bawa Balik Yang 'Itu' | Farm Fresh | Edelman | |
| Best in Social | HALL C | Dashing Bump-It! Together As One | Dashing | Mutiara Harisson (part of McCann Worldgroup) | |
| Best in Tech | 12:15 PM - 12:30 PM | HALL A | Atlas Ecopod: World's Slimmest Reverse Vending Machine with Compaction System | Atlas Vending | Ampersand Advisory |
| Best in OOH/DOOH | HALL B | PANDAi Jaga Anda | MR.DIY | M+C Saatchi | |
| Best in Sustainability | HALL C | Belonging: Turning old clothes into new hope | RHB Bank | THE SHOUT GROUP/FCB SHOUT | |
| Best in Digital | 12:30 PM - 12:45 PM | HALL A | Dashing x Tottenham Hotspur — From London with Locker Room Cred | Dashing | Mutiara Harisson (part of McCann Worldgroup) |
| Best in Customer Experience | HALL B | Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% | Goodday | Ampersand Advisory | |
| Best in Healthcare | HALL C | One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support | Atlas Vending | Ampersand Advisory | |
| Best in FMCG - F&B | 12:45 PM - 01:00 PM | HALL A | Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% | Goodday | Ampersand Advisory |
| Best in Travel & Hospitality | HALL B | Making Journeys Better - The Orange Hot Relaunch of Journify Holidays | Journify Holidays | Trapper Media Services | |
| Best in Non-Food FMCG | HALL C | Dashing x Tottenham Hotspur — From London with Locker Room Cred | Dashing | Mutiara Harisson (part of McCann Worldgroup) | |
| 01:00 PM - 02:30 PM | LUNCH | ||||
| Best in Innovation | 02:30 PM - 02:45 PM | HALL A | Keluang Man Movie: Local superhero drives local coffee flavour growth | Wonda | Ampersand Advisory |
| Best in Non-Food FMCG | HALL B | One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support | Atlas Vending | Ampersand Advisory | |
| Best in FMCG - F&B | HALL C | Spritzer SILIQA™ - Experience Nature’s Oldest Skincare Secret | SPRITZER | THE SHOUT GROUP/FCB SHOUT | |
| Best in Festive | 02:45 PM - 03:00 PM | HALL A | Romano X Dashing X Enchanteur - Surprise Your Love, Scentfully | Romano, Dashing, Enchanteur | Mutiara Harisson (part of McCann Worldgroup) |
| Best in Sustainability | HALL B | Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% | Goodday | Ampersand Advisory | |
| Best in Fast Dining | HALL C | KFC Raya Meowriah: Making Raya Purr-fectly Inclusive | KFC Malaysia | Naga DDB Tribal | |
| Best in Govt/ NGO | 03:00 PM - 03:15 PM | HALL A | Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer | HOMESOY | Ampersand Advisory |
| Best in Social | HALL B | Keluang Man Movie: Local superhero drives local coffee flavour growth | Wonda | Ampersand Advisory | |
| Best in Festive | HALL C | Multiply the Goodness with Tropicana Twister | Tropicana Twister | THE SHOUT GROUP/FCB SHOUT | |
| Best in OOH/ DOOH | 03:15 PM - 03:30 PM | HALL A | One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support | Atlas Vending | Ampersand Advisory |
| Best in Social | HALL B | KFC Raya Meowriah: Making Raya Purr-fectly Inclusive | KFC Malaysia | Naga DDB Tribal | |
| Best in Influencer & Creator Marketing | HALL C | Enchanteur Luxe: The Scent of Music & Modern Expression | Enchanteur | Mutiara Harisson (part of McCann Worldgroup) | |
| Best in Festive | 03:30 PM - 03:45 PM | HALL A | Where Drama Meets Dinner: Dapur Goodday Ramadan | Goodday | Ampersand Advisory |
| Best in Influencer & Creator Marketing | HALL B | Spritzer SILIQA™ - Experience Nature’s Oldest Skincare Secret | SPRITZER | THE SHOUT GROUP/FCB SHOUT | |
| Best in OOH/ DOOH | HALL C | That Dot is everywhere: Breast Cancer Survivors campaign takes over outdoor | HOMESOY | Ampersand Advisory | |
| 03:45 PM - 04:15 PM | COFFEE BREAK & NETWORKING | ||||
| Best in Festive | 04:15 PM - 04:30 PM | HALL A | Scentify & Enchanteur: The Purrfect Scent? Just Ask the Cat. | Scentify & Enchanteur | Ogilvy Malaysia |
| Best in FMCG - F&B | HALL B | Where Drama Meets Dinner: Dapur Goodday Ramadan | Goodday | Ampersand Advisory | |
| Best in Sustainability | HALL C | One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support | Atlas Vending | Ampersand Advisory | |
| Best in B2B | 04:30 PM - 04:45 PM | HALL A | Wonda scores a winning goal with FAM and Harimau Malaysia | Wonda | Ampersand Advisory |
| Best in FMCG - F&B | HALL B | Multiply the Goodness with Tropicana Twister | Tropicana Twister | THE SHOUT GROUP/FCB SHOUT | |
| Best in Travel & Hospitality | HALL C | RWG CEO 2.0: Eva’s Back, And She Means Business | Resorts World Genting | Naga DDB Tribal | |
| Best in Influencer & Creator Marketing | 04:45 PM - 05:00 PM | HALL A | Where Drama Meets Dinner: Dapur Goodday Ramadan | Goodday | Ampersand Advisory |
| Best in OOH/DOOH | HALL B | There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2 | Netflix | Trapper Media Services | |
| Best in Non-Food FMCG | HALL C | Scentify & Enchanteur: The Purrfect Scent? Just Ask the Cat. | Scentify & Enchanteur | Ogilvy Malaysia | |
| Best in Sustainability | 05:00 PM - 05:15 PM | HALL A | Multiply the Goodness with Tropicana Twister | Tropicana Twister | THE SHOUT GROUP/FCB SHOUT |
| Best in Social | HALL B | Wonda scores a winning goal with FAM and Harimau Malaysia | Wonda | Ampersand Advisory | |
| Best in Innovation | HALL C | Toyota Gazoo Racing Season 7: Malaysia’s First All-Digital Motorsports Spectacle | Toyota | Trapper Media Services | |
| Best in Social | 05:15 PM - 05:30 PM | HALL A | Scentify & Enchanteur: The Purrfect Scent? Just Ask the Cat. | Scentify & Enchanteur | Ogilvy Malaysia |
| Best in Innovation | HALL B | Where Drama Meets Dinner: Dapur Goodday Ramadan | Goodday | Ampersand Advisory | |
JUDGING CRITERIA
Challenge (10%)
✓ Business Objective of the Campaign
✓ Clear marketing goals defined in context of business challenge
✓ Difficulty of task in context of market challenges
(Consider: competition / product / price/ market size)
Thinking (30%)
✓ What Is The Big Idea or The Campaign Concept?
✓ Sharp distillation of insights
✓ Core idea is relevant and distinctive
Execution (30%)
✓ How is it effectively carried out?
✓ Synergistic implementation of idea across relevant touch points
Results (30%)
✓ Results shared can be attributed to the marketing tactics deployed
✓ Results in reference to market context
(e.g. market size, market category, market share)
✓ What is the return on investment?
Directly impact on sales, market share or conversions? (or do they reflect media activity?)
✓ Consider the results metrics.
Are they:
-
Direct sales/market share impact?
-
Survey metrics of purchase preference?
-
Media and frequency metrics?
-
Activity metrics (social media likes, comments, engagement)?
CATEGORIES
BRANDS & BUSINESS
Best in FMCG - F&B
Campaigns about beverages, ie. beers, wines, soft drinks, water, packaged foods, confectionery, snacks and others, etc.
Best in Fast Dining
Campaigns about fast-food brands, casual dining, quick service restaurants, etc.
Best in Non-Food FMCG
Campaigns about telco products, apps, electronics, homecare, paints, toiletries, beauty, personal care, etc.
Best in Festive
Campaigns about religious/cultural festivals and landmark events like Merdeka/National Day, Valentine’s, etc.
Best in B2B
Campaigns about B2B brands that advertise products and services from one business or organization to another, across any media.
Best in Financial Services
Campaigns about Financial Services brands, includes businesses like banks, insurance, E-Wallet, crypto, etc.
Best in Travel & Hospitality
Campaigns about travel, airlines, hotels, tourism, retail, fairs, events, etc.
Best in Education & Training
Campaigns about educational institutions, training providers and online courses.
Best in Automotive & Transport
Campaigns about motoring brands, includes transport brands like courier, shipping, cargo, rail, etc.
Best in Healthcare
Campaigns about hospitals, medical tourism, healthcare, dental care, OTC medicine, pharmaceuticals, wellness, etc.
PLATFORMS & PURPOSE
Best in Govt/NGO
Campaigns about the government’s nation building initiatives - health, road safety, anti-drug, etc., and organisations that do social good to uplift society and humanity, etc.
Best in Sustainability
Campaigns that promote DEI, ESG, Sustainability, CSR, etc., to ensure the planet’s well being.
Best in Digital
Campaigns that deploy, social, search, contextual, native, web, email, podcasts, EDMs, gaming, e-sports, mobile, etc., to build their brand.
Best in Social
Campaigns that deploy social sharing platforms like FB, LinkedIn, IG, WhatsApp, Pinterest, etc.
Best in Tech
Campaigns that deploy Advertising/Marketing/Media/Consumer technology and market analytics for brand performance. Includes programmatic, data, apps, cloud systems, IoT, AI, VR, AR, DOOH, etc.
Best in Customer Experience
Campaigns that deploy CX/UX, Activation, CRM, loyalty programmes, retail innovations, experiential marketing and design, and customer engagement to deliver the best consumer experience.
Best in E-Commerce
Campaigns by online retailers that sell products and services for B2B, B2C, O2O, etc. Includes related products like e-hailing, e-deliveries, e-wallets, e-travel, promotions, co-branding and partnerships, etc.
Best in AI
Campaigns that specifically deploy Artificial Intelligence technology in their marketing strategies to showcase innovative marketing
Best in OOH/DOOH
Campaigns deploying billboards, transit, signages, ambient, etc.
Best in Innovation
Campaigns that deploy a game-changing approach to marketing, technology, platforms, data and experience in a way that elevates the benchmark of marketing excellence.
Best in Admail Impact
Campaigns that deploy postal services to stand out from the digital clutter and drive breakthrough impact. Innovative direct mail collaborations that go beyond the conventional use of post.
Campaigns that deploy postal services to stand out from the digital clutter and drive breakthrough impact. Innovative direct mail collaborations that go beyond the conventional use of post.
Best in Influencer & Creator Marketing
Celebrating campaigns that harness the power of influencers and content creators to drive engagement, brand awareness, and conversions. This category recognises innovative strategies, authentic storytelling and impactful collaborations that resonate with audiences, demonstrating exceptional creativity, effectiveness and measurable success in influencer and creator-led marketing initiatives.
Celebrating campaigns that harness the power of influencers and content creators to drive engagement, brand awareness, and conversions. This category recognises innovative strategies, authentic storytelling and impactful collaborations that resonate with audiences, demonstrating exceptional creativity, effectiveness and measurable success in influencer and creator-led marketing initiatives.
SPECIAL CATEGORIES (No Submissions Required)
APPIES 2025 Rising Star Presenter of the Year (Below 30)
APPIES 2025 Trailblazing Presenter of the Year (Above 30)
APPIES 2025 Media Agency of the Year
APPIES 2025 Advertising Agency of the Year
APPIES 2025 Digital Agency of the Year
APPIES 2025 Marketer of the Year
