THE APPIES MALAYSIA + ASIA PACIFIC TOPLINE WINNERS

The APPIES Malaysia + Asia Pacific 2023 Winners

AGENCIES

  • Accenture Song
  • FCB SHOUT
  • Leo Burnett
  • Media Prima Audio
  • Mediabrands Content Studio
  • Mutiara Harrison (part of McCann Worldgroup)
  • Ogilvy India
  • Universal McCann
  • Ampersand Advisory
  • Fishermen Integrated
  • McCann Worldgroup China
  • Media Prima Omnia Sdn Bhd
  • Mindshare Group Malaysia
  • Naga DDB Tribal
  • Unilever Malaysia

BRANDS/ADVERTISERS

  • Abbott
  • Budweiser
  • Domino’s Pizza
  • Goodday Milk
  • KFC
  • Mondelez India
  • Nando’s
  • PepsiCo Malaysia
  • RHB Bank Berhad
  • Spritzer
  • TENA
  • Unilever Malaysia
  • Watsons
  • Atlas Vending
  • Cadbury
  • Etika
  • Grab
  • Hot FM
  • MR. DIY
  • Payments Network Malaysia
  • Prudential
  • Sime Darby Property Berhad
  • Sunquick
  • Time
  • Viu
  • Wipro Unza

ABOUT THE APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 

This is the only event where Live Presentations meets Live Judging. 

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

 

This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!


Campaign entries must have run between June 2022 to May 2023

 

Submissions Deadline
30th June 2023

Finalist Announcement
3rd July 2023

APPIES Festival – Judging & Presentations
12th – 13th July 2023 (Malaysia)
14th – 15th July 2023 (APAC)

APPIES Awards Night
11th August 2023

 

WHO CAN PARTICIPATE

✓ Creative Brand/ Communications Agencies

✓ Media Specialists/ Consultancies and Media Owners

✓ Digital Companies

✓ Marketing/ Brand & Consumer Services organisations

 

JUDGING CRITERIA

Challenge (10%)

✓ Business Objective of the Campaign

✓ Clear marketing goals defined in context of business challenge

✓ Difficulty of task in context of market challenges (Consider: competition / product / price/ market size)

 

Thinking (30%)

✓ What Is The Big Idea or The Campaign Concept?

✓ Sharp distillation of insights

✓ Core idea is relevant and distinctive

 

Execution (30%)

✓ How is it effectively carried out?

✓ Synergistic implementation of idea across relevant touch points

Results (30%)

✓ Results shared can be attributed to the marketing tactics deployed

✓ Results in reference to market context (e.g. market size, market category, market share)

✓ What is the return on investment? Directly impact on sales, market share or conversions? (or do they reflect media activity?)

✓ Consider the results metrics. Are they:

  • Direct sales/market share impact? or
  • Survey metrics of purchase preference? or
  • Media and frequency metrics? or
  • Activity metrics (social media likes, comments, engagement)?

CATEGORIES

Best in Food & Beverage

• All beverages, ie. beers, wines, soft drinks, water, etc.
• Food items, ie. packaged foods, diet foods, confectionery, snacks and others.

Best in Non-Food FMCG

  • Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.

Best in Pro Bono/Festive/CSR/Govt/Cultural/Entertainment
  • Campaigns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.
  • DEI, ESG, Sustainability, Nation building, CSR activities, etc

 

Best in Digital & Social

  •  Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.

Best in AdTech/MarTech

  • Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.

 
Best in Consumer & Business Services

  • Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.

  • Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.
Best in Consumer Durables

  • Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.

Best in Customer Experience

  • Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.

Best in E-Commerce

  • Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.

Best in Marketing Innovation

  • Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.

 
SPECIAL CATEGORIES (no submissions required)
  • APPIES 2023 Rising Star Presenter of the Year (below 30)
  • APPIES 2023 Trailblazing Presenter of the Year (above 30)
  • APPIES 2023 Media Agency of the Year
  • APPIES 2023 Advertising Agency of the Year
  • APPIES 2023 Digital Agency of the Year
  • APPIES 2023 Production Company of the Year
  • APPIES 2023 Marketer of the Year
 

 

APPIES LEADERS

Professor Harmandar Singh

President
APPIES Malaysia

 

Goh Shu Fen

President – APPIES APAC
Advisor APPIES Malaysia
Principal – R3 AsiaPacific

 

Adam Wee Abdullah

Advisor – APPIES Malaysia + Asia Pacific

Former Group Chief Marketing Officer of CIMB and Maybank Group

Santharuban T. Sundaram

Advisor – APPIES Malaysia
Chief Executive Officer
Etika Holdings

 

JUDGES - MALAYSIA

Datuk Lai Shu Wei

Chief Marketing & Sales Officer
Sime Darby Property

Abdul Sani Abdul Murad

Group Chief Marketing Officer
RHB Bank Berhad

Noreen Sabrina

Group Head, Corporate Communications and Branding
EDOTCO

Eddy Dorairajah

Vice President,Consumer Marketing
CIMB Bank Berhad

Claudian Navin Stanislaus

Group Strategic Director, 11trees
President , Malaysian Advertisers Association

Pamela Chia

Marketing Head
Grab Malaysia

Zalman Zainal

Chief Marketing Officer
Hong Leong Bank Berhad

Saki Goh

Senior General Manager Marketing
Wipro Unza

Lau Yin May

Group Chief Marketing & Customer Experience Officer
Malaysia Airlines

Linda Hassan

Group CMO (Malaysia, Singapore & Cambodia)
Domino's Pizza

Danny Hoh

General Manager, Marketing & Consumer Growth and Sustainability Champion
Watsons Malaysia

Andrew Pinto

Head of Brand and Marketing
Telekom Malaysia

Angeline Tung Tze Ling

Head of Brand & Communications
Prudential Assurance Malaysia Berhad

Faisal Khalil

Head of Brand & Marketing
Malaysia Digital Economy Corporation

Oliver Kau

Marketing Manager
Etika Holdings
Malaysia

Fiona Liao

Group Chief Marketing & Communications Officer
POS Malaysia

Low Ngai Yuen

Chief Merchandise & Marketing Officer
AEON CO (M) Bhd

Andrew Yeoh

Head Of Marketing
TIME dotCom

JUDGES - ASIA PACIFIC

Santharuban T. Sundaram

Chief Executive Officer
Etika Holdings
Malaysia

Datuk Lai Shu Wei

Chief Marketing & Sales Officer
Sime Darby Property
Malaysia

Sunil Sethi

Executive Chairman
Modenik Lifestyle Pvt Ltd
India

Stephen Molloy

Senior Product Designer
ASX
Australia

Shiyan Jayaweera

Director - Marketing
Hemas Manufacturing Pvt Ltd.
Sri Lanka

Jim Guzman

Director
Unilab, Inc.
Philippines

Sulin Lau

Regional Head of Marketing & Brand
Grab
Singapore

Rueben Anthony

Head of Experience Platforms
NCS Pte Ltd (Singtel)
Singapore

Marcus Ma

Head of Communications and Media Corporate Marketing – Zone Greater China
Nestlé (China) Limited
China

Animesh Bhartiya

Global Director, Brand & Marketing
Xare
India

Kazhide Harada

VP of International Business Development
Enito Group
Japan

Gunjan Khetan

CMO India
Perfetti Van Melle
India

SUPPORTERS

ORGANISER

Knowledge Partner

PARTNER

Partner

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Partner

Official Sponsor

OFFICIAL AWARDS VENUE

Supporting Partner

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Media Partner

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Media Partner

AWARDS SECRETARIAT

Sledgehammer Communications (M) Sdn Bhd
22-B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia

 

+603-7726 2588 
+6012-327 0125

 

vishnu@adoimagazine.com