Posted on by Nathalie Tay
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Angeline to shine at Malaysian CMO Awards Discovery Edition
02 Apr
Angeline Tung is an accomplished Marketing and Communications professional with over two decades of experience building iconic brands and driving business growth for companies including Nestlé, L’Oréal, Citibank and Sunway Group.
As Head of Brand and Communications at Prudential Assurance Malaysia, she leads brand strategy, digital, content marketing, PR and corporate responsibility. Her work champions customer-centric innovation and elevates brand equity.
Formerly General Manager at Publicis Group, she steered business transformation and talent development. A respected leader in the industry, Angeline is passionate about creating purpose-driven campaigns and nurturing future leaders across agencies and corporations.
100th Year Anniversary
Prudential Malaysia celebrated its 100th anniversary in 2024. Angeline led both the Centennial Celebration and New Customer Acquisition workstreams. Her strategic leadership ensured the centenary moment wasn’t just a look back—but a launchpad forward.
She and her team rolled out multi-pronged go-to-market strategies that redefined Prudential’s relevance to younger audiences, launching segment-specific solutions and revamping brand engagement…
Key campaigns included:
“PRUMan & PRULady: Uniquely designed for Him & Her”
“PRUMillion Med Active: Be on Control. Pay less when you claim less”
These, and more, elevated the brand’s social and content strategy to impart value and utility to next generation of customers and to standout in the sea of sameness.
Angeline will be applauded at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
