Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Alex Goh clinches fame at the Malaysian CMO Awards Discovery Edition
27 Mar
Alex, Vice President of Marketing for MR.D.I.Y. Group, is a marketing leader with over 14 years of expertise in brand strategy, CRM and innovation.
He has driven the brand’s rapid growth, redefining its marketing playbook by integrating digital and traditional channels.
His leadership has successfully rebranded MR.DIY for modern consumers while preserving its core values.
Alex’s integrated omnichannel strategy, blending physical stores and digital platforms, continues to engage a tech-savvy audience and set industry benchmarks in the dynamic home improvement sector.
2024 was banner year for MR.DIY, with 18 campaigns that solidified the brand’s market leadership.
Key campaigns included Raya Sama-Sama, Bersama Satu Suara Merdeka and MR.DIY PANDAi Jaga Anda which launched ‘PANDAi’ the Panda, a lovable mascot embodying smart solutions and trust, strengthening brand connection and recognition.
Alex will be honored at the Malaysian CMO Awards 2024 Discovery edition on April 25 in an special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
