Monks, the global, digital-first operating brand of S4Capital, has appointed Mihir Dhairyawan as executive creative director for Southeast Asia, effective immediately.
Based in Singapore, Dhairyawan will lead the agency’s creative vision across the region, working closely with managing director Munas Van Boonstra and regional teams to deliver marketing work that integrates data, technology, and storytelling. The appointment comes as Monks continues to expand its capabilities in AI-powered creativity and digital experiences across Southeast Asia.
Dhairyawan brings more than 20 years of industry experience, having worked with global brands including P&G, Unilever, Mondelez and Castrol across sectors such as FMCG, healthcare, telecommunications and automotive.
Prior to joining Monks, he was regional creative director at Leo Burnett Singapore, where he led creative duties for a portfolio of P&G brands. His work includes the award-winning Vicks #TouchOfCare campaign, as well as regional initiatives for brands such as Sangobion, Neurobion, Slow-Mag and ZzzQuil.
In recent years, Dhairyawan has focused on AI-enabled creativity, with an emphasis on integrating generative technologies into creative processes while preserving human insight and emotional intelligence in brand storytelling. His role at Monks will include guiding the responsible use of AI to enhance creative craft and effectiveness.
The appointment follows a series of senior leadership hires by Monks across Asia-Pacific as the company accelerates its regional expansion. In Japan, the agency appointed Yukiko Ochiai as managing director, followed by Yohei Adachi as group creative director. Monks has also expanded into Vietnam as part of its Southeast Asia growth strategy, building on its presence in Singapore, Malaysia, Indonesia and Thailand.
Share Post:
Haven’t subscribed to our Telegram channel yet? Don’t miss out on the hottest updates in marketing & advertising!
