Thong Jean is a young entrepreneur taking on a unique challenge — breathing new life into OSN, her family’s 20-year-old health brand.
When she first joined the business, she quickly recognised the need to sharpen the message. Her father wanted to communicate every single benefit the product offered. Jean took a different approach.
“In the end, I summarised it. Let’s just focus on gut health and use this angle to reach people,” she shares. That clarity became the brand’s central marketing pillar.
What began as a traditional health supplement business built on pharmacy shelves is now undergoing a digital-age transformation under Jean’s leadership.
From building their online presence from the ground up, to building long-term relationships with influencers who genuinely believe in the product, she brings a fresh perspective to the health marketing.
“Our product is not a quick fix, so we sponsor our influencers on a monthly basis,” she explains. “Rather than a one-off campaign, most of our influencers end up championing our products because they can really see the benefits.”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a podcast that highlights rising talent in the advertising, marketing, and media space.
Listen to Thong Jean’s full story in the latest episode on Spotify, Apple Podcasts, and YouTube. New episodes every Sunday, 7PM.
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