In the newest episode of The NexGen Show, Prof. Harmandar Singh sits down with Anson Goh, a rising star in the marketing world whose career trajectory has been nothing short of inspiring.
From his humble beginnings as a digital marketing executive to a regional performance marketing lead for a global FMCG brand, Anson’s journey began with curiosity rather than certainty.
“I didn’t know what I wanted to do at first,” he admits. “I ended up going with a generalised role like digital marketing executive in order to build my foundation.”
Six years later, Anson oversees campaigns that span Southeast Asia and North Asia, but remains one of the youngest professionals in every room he enters.
“Experience is important, but in today’s digital era, skills are just as needed,” he shares. “If you have the facts right, you can justify your approach even to those older and more experienced than you.”
Tune into the episode for more candid insights on memes and trendjacking, connecting with culture, and bridging the generational gap,
Listen now on on Spotify, Apple Podcasts, and YouTube. New episodes every Sunday, 7PM.
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