Perspectives

PERSPECTIVES

5 December 2025

When Scam Ads Become a Revenue Line — The Meta RM75.8 Billion Scandal Marketers Can’t Ignore

There’s a line buried deep in a Reuters report that should make every marketer, regulator and CEO sit up straight: Meta reportedly made RM75.8 billion from scam ads in 2024.Not from premium placements. Not from brand safety compliance.But from scam ads — fake investment schemes, fraudulent o...

4 December 2025

When a Cybersecurity App Becomes a Brand Crisis —India’s U-Turn Holds a Lesson for Marketers

4 December 2025

Thailand Didn’t Just Relax an Alcohol Ban, It Rewrote Its Tourism Marketing Strategy

3 December 2025

AI Didn’t Ruin Valentino — It Revealed What Happens When Humanity Takes a Day Off

28 November 2025

When a Brand Stops Talking and Starts Belonging

28 November 2025

iCaur V23: When EV Brands Stop Whispering and Start Interrupting the 4x4 Conversation

27 November 2025

PERSPECTIVES

When Scam Ads Become a Revenue Line — The Meta RM75.8 Billion Scandal Marketers Can’t Ignore

When a Cybersecurity App Becomes a Brand Crisis —India’s U-Turn Holds a Lesson for Marketers

Thailand Didn’t Just Relax an Alcohol Ban, It Rewrote Its Tourism Marketing Strategy

When OpenAI Hits ‘Code Red’, Marketers Should Be Wide Awake

Perodua Didn’t Just Launch an EV. They Announced They’re Done Playing Small.

When a Government Designs an App Better Than Most Brands

AI Didn’t Ruin Valentino — It Revealed What Happens When Humanity Takes a Day Off

When a Brand Stops Talking and Starts Belonging

iCaur V23: When EV Brands Stop Whispering and Start Interrupting the 4x4 Conversation

Why 2026 Will Separate AI Users from AI Thinkers