Judging is complete in the 25th Dragons of Asia and we have much pleasure in attaching the Release of this year’s Finalists. All Entrants on the list are Winners of Gold, Silver or Bronze metal Asian Dragons.
The Release was intended to be uploaded next Monday, but we’ve decided to allow Winners more time to make a decision to attend this year’s Dragons of Asia Award Event at the Sheraton Petaling Jaya Hotel on Friday October 10.
Black Dragon (Certificate) Winners, whose Campaign scores rested just below the Bronze Dragon threshold, are not on this list. Those winners will be announced and awarded their Black Dragons in Kuala Lumpur on October 10.
What an extraordinary year it’s been for the Dragons of Asia !!
As we reveal the Finalists for the 2025 Silver Anniversary Dragons of Asia, it’s clear that this year has been a defining moment in the Programme’s 25 year history.
Participation in the Dragons of Asia close to doubled this year, with a large number of new Agencies and brands from across Asia taking part to be recognised for their work at the highest level in our Marketing Communications Industry.
But even more important than the number of entries received, was the extraordinarily high quality of the body of work submitted in all Programmes, including the Dragons of Malaysia, the Dragons of Pakistan (double last year’s entries) and the Dragons of Sri Lanka (4 times 2024 entries).
Many members of our International Panel of Judges, representing 30 Countries, commented on the very high quality of the executions of this year’s campaigns. Scores were closer than ever before, with Winners in some Categories being separated by just a handful of points, creating more Black Dragon Winners this year.
With only 17 Dragons of each colour to be presented in each Category, to receive a Dragon this year is to be recognised among the finest marketing professionals in the region. It is also a standard of excellence that met the highest expectations of our International Judging Panel.
The Dragons of Asia continues to benchmark marketing communication excellence across the region. This year’s results are a powerful indicator of the evolution taking place within all Asian markets, where bold ideas, technology, and local relevance converge to create campaigns that deliver real business impact.
Congratulations to this year’s Dragons of Asia Finalists !
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