As Selgate Healthcare accelerates its growth into one of Malaysia’s most forward-thinking integrated health and wellness providers, Tengku Iesta Tengku Alaudin is steering the Group’s brand, marketing, and communications strategy to strengthen market presence, deepen consumer trust, and elevate Selgate’s position within the national healthcare ecosystem.
Beyond his marketing leadership, Tengku Iesta, who is also a qualified chartered accountant, additionally serves as Chief Strategy Officer of Selgate Healthcare, where he drives strategic planning, business development, procurement, contract management, and quality management.
This multi portfolio uniquely positions him to align Selgate’s brand narrative with the Group’s broader transformation agenda — merging strategic direction with market-facing communication excellence.
In his capacity as Group Head of Marketing & Communications, Tengku Iesta oversees the full breadth of Selgate’s branding, PR, strategic communications, digital presence, and reputation management.
His role focuses on shaping how Selgate shows up to consumers, partners, government stakeholders, and the wider industry — ensuring the Group’s offerings, initiatives, and innovations are communicated clearly, consistently, and impactfully across all platforms.
With more than 25 years of experience spanning fintech, healthcare, payments, media, content creation and investment, Tengku Iesta brings a rare combination of strategic clarity and market-facing leadership.
Since joining Selgate Group, he has been central to the development of Selcare, the Group’s integrated healthcare brand covering clinics, dental and diagnostic services, senior-living facilities, home nursing services, and pharmacies.
His track record in building accessible,purpose-driven solutions is further reflected in his work with Selangkah Ventures Sdn Bhd, where he led the expansion of Selangor’s state-backed digital health and welfare ecosystem.
“Selgate is entering an exciting chapter, as we start to operate our specialist hospitals,” said Tengku Iesta. “Our mission in marketing and communications is to build a trusted, relatable brand that reflects who we are — a healthcare group focused on wellness, accessibility, and meaningful solutions for Malaysians.
It’s about strengthening understanding, nurturing confidence, and communicating our value in ways that matter to everyday people.”
Tengku Iesta holds a First Class Honours Bachelor of Arts in Accounting & Finance from De Montfort University, UK, and is a Fellow Chartered Accountant with the Institute of Chartered Accountants Ireland (FCA ICAI), as well as a member of the Malaysian Institute of Accountants (MIA).
His diverse career includes leadership roles at notable institutions such as Media Prima, where he led turnaround initiatives, brand growth and high-level strategic initiatives for television channels, entertainment portals, content production and distribution; Payments Network Malaysia (PayNet), where he helmed finance and administration functions; and Maybank Investment Berhad, where he was involved in corporate finance, mergers & acquisitions, IPOs, and corporate restructuring.
His experience equips Selgate with a rare combination of brand-building intuition, analytical rigor, and cross-industry insight, all of which are essential as the Group enters its next phase of expansion into specialist hospitals after building its initial healthcare and welfare ecosystems.
As Selgate continues its expansion across Selangor and beyond, Tengku Iesta’s stewardship of Marketing & Communications will play a pivotal role in shaping how Malaysians perceive, understand, and engage with the Group’s growing portfolio of healthcare and wellness solutions.
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