Speakers

Rakesh Mohan

Prior to Malaysia, Rakesh led Unilever Bangladesh through a period of accelerated performance. This is the best performance in Unilever and UBL was awarded the Global compass award in 2010. he developed and executed the business strategy which resulted in the company more than trebling sales turnover and more than Trebling profits in 5 years.

Sales grew from Euro 102 Mn to Euro 305 Mn, supported by strong cash flows during the period. He also chieved 1240 bps market share gain through excellence in market execution and brand building initiatives. Presently Unilever is market leader in 7 out of 8 categories it operates in Bangladesh. Trading Margins improved from 12.2% to 15.6%, through a series of initiatives to enhance productivity and reduced supply chain costs and improved product mix plus expanded distribution infrastructure coverage by 35% during the 5 years.

Ian Mckee

Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing.

As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 10 years. Today, he is Asia’s leading Word of Mouth Marketing specialist.

Suren J. Amarasekera

Suren is responsible for the overall consumer mobile telephony business that includes postpaid, prepaid and broadband product development, product innovation, marketing strategy, brand and marketing management, sales, distribution, customer service, integrated products, Go-To-Market and customer management. He is jointly responsible for the operations of the business alongside Mark Dioguardi, Joint COO.

Suren joined Maxis in July 2011. He brings with him over 20 years of experience in the telecommunications industry. In the most recent six years prior to joining Maxis, he was the Chief Executive Officer of Mobitel, the mobile arm of telecommunications operator Sri Lanka Telecom. During his tenure, he reshaped the Mobitel business and made it a powerful mobile player in Sri Lanka through a potent combination of value innovation and customer centricity.

Prior to assuming his role as the CEO of Mobitel, he had acquired over 13 years of experience working for Singapore Telecommunications (SingTel) with the initial half in Sri Lanka and the latter half at its head office in Singapore. While with SingTel, Suren had served in various senior management capacities.

Mohd Adly Rizal Mohd Din

Currently have produced & directed over 268 episodes of original content food show (over 2200 minutes) from food & travel, cooking, shortdocumentaries and films. In charge of strategy, marketing, sales & operations of the company and is responsible for moving the company from a simple website in 2001 into a multi platform media company that included publication, events, social media, internet and a full blown homegrown Food Channel by the 3rd quarter of 2012.

Effendy Shahul Hamid

Effendy’s areas of responsibility cover the entire spectrum of strategic marketing and communications, including brand management, marketing, sponsorship, events, media relations, internal communications and annual reporting. He drives channel activation functions within the Group, ensuring all customer touch points are consistent and effectively portrayed. He also manages franchise-wide efforts to ensure a consistent and differentiated CIMB brand for all of the Group’s businesses across the region.

He shares, “The focus in recent years has been to ensure that CIMB Group’s positioning across the region is solidified. We began last year enforcing our strong ‘ASEAN For You’ brand promise across the region and substantiated our value propositions to customers in the separate segments across ASEAN.” This was activated through advertising and marketing activities, from product launches, to undertaking high-end commercial sponsorship of assets like the CIMB Classic and Kidzania. Touchpoints and messaging on the alternate channel were also a focus.

They projected CIMB’s internet banking services as ‘ONE’ across the region and also grew their Facebook fan base to over 1.3 million.

Sunil Sethi

As the Managing Director of Kraft Food Malaysia, Sunil leads a USD 200 million+ business, three manufacturing facilities and operates in 7 categories with a strong leadership position in the core categories of biscuits and chocolates.

He joined the Malaysian business in May 2011 from Cadbury India after a very successful stint wherein he trebled revenues in just 5 years.

Sunil is a ‘natural’ leader; an innovative thinker with broad-based expertise in strategy & operations. In a career spanning 25 years, he has built a very deep understanding of the FMCG and alcoholic beverages categories and has proven capabilities in successfully building ‘start-ups’ and jump-shifting growths in ‘existing operations’.

He started his professional career with Wipro Consumer products and since then has worked for Frito Lays, Diageo, Cussons plc and Colgate Palmolive in various sales, marketing and general management roles across India and other Asian markets.

As a certified Executive Coach, he guides and advises many senior professionals on how to realize their potential.

Mike Da Silva

Mike Da Silva is Managing Director of MDSA Promotion Marketing, with 35 years experience in Australia & Asia.

Sydney based MDSA, specialises in Customer Acquisition, Lead Generation, Tourism Marketing, Movie Marketing. MDSA current Clients include: Qantas (29 years) News Corp, Fairfax Digital, Foxtel, Telstra, Commonwealth Bank, eBay, PayPal, Australian Wool Innovation (China), ANZ Bank, HotelClub, SONY, Kia & Hyundai, Disney, Fox, ING DIRECT, BPAY, St.George Bank.

Mike is Marketing Chair of Regional Development Australia Sydney, a JV between the Australian & New South Wales Governments, working on Food Security.

MDSA owns the Promotion Marketing Awards of Asia, “The Dragons of Asia”, and the “Dragons of Malaysia” the most prestigious Marketing Award Programmes in Asia, now in its 14th year.

Dato' Rozalila Abdul Rahman

Dato’ Rozalila has 23 years experience in multinational companies in the marketing and sales of fast moving consumer goods. She joined TM in February 2010 and is responsible for Group Marketing, Retail Product and Customer Service Management.

TM is in transformation. It is already the industry game changer, having changed the Malaysian telecommunications landscape with its High Speed Broadband (HSBB) network roll-out. TM remains steadfast as Malaysia’s Broadband Champion with Streamyx and UniFi as its key broadband products, delivering an enhanced and integrated digital lifestyle to all Malaysians, with the promise to connect, communicate and collaborate.

For the year ahead, TM is transforming its business and organisation to deliver integrated communication services and one-stop solutions to customers with the best value. They are committed to making sure their communications and messaging are fresher, customer-centric and projects a more dynamic image.

TM has always delivered value enhancement and improvement to its shareholders’ long term rates of return by returning equity to them. TM’s Total Return to Shareholders (TRS) continues to be ahead of local peers for the past three years and TM is among the best performing telcos in the region.

Peter Draper

Peter Draper has been involved in the marketing of sport and with brands involved in sport for over 30 years.

He has an intimate knowledge of the marketing of football globally and a keen personal interest in the effectiveness of sport as a modern communications medium. Peter started his marketing career as an amateur promoter of basketball matches before taking his personal interest into a full time job with the English Basketball Association. He promoted major domestic basketball events at both Wembley Arena and The Royal Albert Hall and gained his first working knowledge of “delivering what sponsors want” during that time building relationships with the likes of Guinness,the Prudential,Asda,Carlsberg and Kellogg.

In 1986 Peter joined football sportswear company Umbro and helped build that business both in the UK and internationally, as European Marketing Director, until the sale of the business in 1999. During that time Umbro held major agreements with many Rights holders including the England and Brazil national teams, Euro 96, Manchester United, Celtic, Inter Milan and Ajax, as well as personal agreements with Pele and Alan Shearer. Peter had primary responsibility for brand communications during that period.

In 1999 Peter joined Manchester United as the club’s first Group Marketing Director and oversaw the development and implementation of their international sponsor-partner programme as well as communications across the business until 2006. Major partnership relationships included those with Nike, Vodafone,Budweiser, Audi,Pepsi, Ladbrokes, Western Union, Barclays, Air Asia and Sun Microsystems.