Programme
Morning
9.00am
Welcome Address by :
Harmandar Singh
President, International Advertising Association (IAA) Malaysia
Harmandar Singh
President, International Advertising Association (IAA) Malaysia
9.05am
Opening Remarks by :
Dato’ Zakaria Kamarudin
Deputy Chief Executive Officer, Malaysian External Trade Development Corporation (MATRADE)
Dato’ Zakaria Kamarudin
Deputy Chief Executive Officer, Malaysian External Trade Development Corporation (MATRADE)
9.10am
Morning Keynote Speaker :
The Challenges of FMCG Marketing in Emerging Markets
Rakesh Mohan
Chairman & MD, Unilever Malaysia & Singapore
The Challenges of FMCG Marketing in Emerging Markets
Rakesh Mohan
Chairman & MD, Unilever Malaysia & Singapore
9.40am
Banking on the Brand: Positioning in Changing Times
Effendy Shahul Hamid
Head, Group Marketing & Communications, CIMB Group
Effendy Shahul Hamid
Head, Group Marketing & Communications, CIMB Group
10.30am
Coffee / Tea Break & Networking
11.00am
How To Lead In The Most Competitive Market Category In Malaysia
Suren J Amarasekera
Joint COO, Maxis Communications Bhd
Suren J Amarasekera
Joint COO, Maxis Communications Bhd
11.35am
What You Did Not Know About Word-Of-Mouth Marketing
Ian McKee
Word-Of-Mouth Chief Strategist Vocanic Singapore
Ian McKee
Word-Of-Mouth Chief Strategist Vocanic Singapore
12.00pm
How Promotion Marketing Is Driving Active ROI
Mike Da Silva
MDSA Promotion Marketing, Sydney
Mike Da Silva
MDSA Promotion Marketing, Sydney
12.25pm
Panel Discussion :
Media & Marketing - Friends, Enemies Or Frenemies?
Media & Marketing - Friends, Enemies Or Frenemies?
- Khoo Khar Khoon - Communications Director, Nestlé Malaysia
- Fiona Liao - CMO, Prudential Assurance Malaysia Berhad
- V Kanesan - CEO, Scomi Engineering Berhad
- Aditya Thakur - VP, Marketing Astro
- Airin Zainul - Group GM, NTV7 & 8TV
Afternoon
1.00pm
Lunch
2.00pm
Afternoon Keynote Speaker :
What A CMO Needs To Become A CEO
Sunil Sethi
MD, Kraft Foods Malaysia
What A CMO Needs To Become A CEO
Sunil Sethi
MD, Kraft Foods Malaysia
2.30pm
Digital Dilemma : Dream Come True or Marketers Nightmare?
Mohd Adly Rizal Mohd Din
CEO, FriedChillies Media
Mohd Adly Rizal Mohd Din
CEO, FriedChillies Media
3.00pm
TM’s Story Of Uniting The Passion Of Malaysian Sports Fans
Dato' Rozalila
CMO Telekom Malaysia
Dato' Rozalila
CMO Telekom Malaysia
3.30pm
Coffee / Tea Break & Networking
4.00pm
Panel Discussion :
Is Marketing Now Online Marketing?
Is Marketing Now Online Marketing?
- Tom Hogg - Managing Director, Effective Measure
- Albern Murty - CMO, DiGi Malaysia
- Zalman Aefendy Zainal Abidin - CMO, Celcom Axiata
- Sajith Sivanandan - Country Head, Google Malaysia Sdn Bhd
- Kudsia Kahar - COO, Star RFM
4.30pm
Special Guest Speaker :
The Legend Of Manchester United Most Valuable Sports Brand In The World - Forbes Magazine 2012
Peter Draper
Former Group Marketing Director, Manchester United
The Legend Of Manchester United Most Valuable Sports Brand In The World - Forbes Magazine 2012
Peter Draper
Former Group Marketing Director, Manchester United
5.15pm
Cream Awards 2013 Presentation
The fourth annual CREAM (Client Relationships And Experiences with Agencies in Malaysia) Agencies of the Year winners are decided from survey commissioned by MARKETING magazine amongst marketers, and conducted by TNS-RI using their world-famous TRI*M stakeholder measurement tool in collaboration with R3, one of the world’s leading agency evaluation and assessment specialist.
The fourth annual CREAM (Client Relationships And Experiences with Agencies in Malaysia) Agencies of the Year winners are decided from survey commissioned by MARKETING magazine amongst marketers, and conducted by TNS-RI using their world-famous TRI*M stakeholder measurement tool in collaboration with R3, one of the world’s leading agency evaluation and assessment specialist.
5.30pm
Closing and Thank You
