Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced with Spotify the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on the Spotify Audience Network in the U.S. “This partnership between IAS and Spotify represents a pivotal
By The Malketeer Mark Zuckerberg ups the ante in the generative AI arms race, positions Meta’s assistant as the digital concierge for billions of social media users In a move that could significantly reshape the consumer AI battleground, Meta Platforms has launched a standalone app for its Meta AI assistant,
By The Malketeer New research shows AI remains clueless about human social interactions and that’s a major warning for brands banking on ‘emotional AI’ marketing Artificial intelligence can beat chess grandmasters, compose symphonies, and generate mind-blowing visuals but when it comes to understanding real human interactions, it’s still fumbling in
By The Malketeer Global Advertisers Get the Green Light as Meta Bets on Threads Amid AI Ambitions and Economic Turbulence Meta has just flipped the switch—advertising on Threads is now open to all eligible advertisers globally, according to a Reuters report. As the social media giant races to monetise its
By The Malketeer Third-Party Cookies Survive the Axe, Leaving Marketers Half Relieved, Half Perplexed The much-feared cookiepocalypse is on pause again. Google has backtracked on its plans to phase out third-party cookies in Chrome, pushing the timeline into an increasingly foggy future. In a blog post that reads more like
The Communications and Multimedia Content Forum of Malaysia (Content Forum) has reappointed Rafiq Razali as its Chairman for a second term following its Annual General Meeting held yesterday. Rafiq will continue to lead the Content Forum for another two years, building on the strong foundation laid during his first term,
By The Malketeer Taboola Qualtrics Global Study: Short-Term Clicks are No Longer a Reliable Benchmark of Success Billions are being poured into social media advertising. Yet, instead of booming results, many marketers are now facing a troubling paradox: the more they spend, the less they seem to get in return.
By The Malketeer The Era of Stable, Monopolised Platforms is Over TikTok is once again in the eye of a geopolitical storm—and the aftershocks are being felt far beyond Washington and Beijing. With President Donald Trump’s surprise 75-day extension on ByteDance’s deadline to divest from TikTok’s U.S. operations, the platform
By The Malketeer OpenAI’s Boss is Rewriting the Rulebook on Cultural Courtship in the World’s Fastest-Growing AI Market In the world of AI, billion-dollar valuations are common. But billion-dollar love letters? That’s a different game altogether. Last Thursday, Sam Altman — the CEO of OpenAI and unofficial poster child of
Google Cloud today announced the appointment of Hana Raja as Country Manager of Google Cloud’s business in Malaysia. She will be responsible for leading local go-to-market strategy and operations for Google Cloud and Google Workspace, and collaborating with teams across Google to help organizations transform with enterprise-grade, AI-powered cloud technology.
